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30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more […]
Google AdSense Guide: increase earnings and escape low CPC Read More »
How to Keep Your Emails Out of Spam Folders this Retail Season The holidays are on the horizon, and that means more than sunshine, barbies, and surfing – it means shopping—a lot of it. In 2020-21, we became one of the largest e-commerce industries in the world, bringing in $50.46 billion in 2020 (2% of the GDP)
How to Keep Your Emails Out of Spam Folders this Retail Season Read More »
Twitter – The Next Big Thing for E-Commerce In April, Twitter started its journey towards becoming a business platform with its testing of the Professional Profiles feature for brands. Now, it’s testing a new feature – the Shop Module – to see if the platform can make the leap to social selling and e-commerce giant.
Twitter – The Next Big Thing for E-Commerce Read More »
A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that study said they check their email more than 10 times per day. Obviously, email is a fantastic way for small businesses to reach existing and
The Importance of Newsletters in Marketing Read More »
What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to Joanna Wiebe, founder of Copyhackers, landing pages that contain conversion copywriting increase leads by 25% or more. Conversion copywriting is based on data often collected
Using Conversion Copywriting to Drive Revenue Read More »
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you
Now is the best time to stitch your search marketing loopholes before 2022 Read More »
The quest for customers when running an eCommerce site often involves lengthy and expensive marketing campaigns. While such an approach is undeniably effective, it’s important to remember that there is more than one way to gain conversions. By earning organic traffic, you will be passively generating potential leads in the most cost-effective manner possible. Here
7 eCommerce SEO Tips to Drive Organic Traffic Read More »
Introduction What if you could increase organic traffic without wasting tons of money? Sounds like a dream, right? But it’s not. Among the many important lessons that you learn before opening an online store; maintaining SEO to rank higher on search engines and gaining organic traffic is one of the most common practices involved. SEO
10 Actionable SEO Tips for Ecommerce Websites Read More »
30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary
Six content ideas to supercharge your marketing in 2021 Read More »
We are constantly being asked questions about the importance of ranking factors. Google experts have now shed some light on how changes introduced through their updates affect search results. They’ve confirmed that the new page experience factor, which is part of Google’s Core Web Vitals, should only have a minor impact on rankings. Google experts
The Lightweights and The Heavyweights: How Google Calculates Ranking Factors Read More »
How many times have you said ‘Hey, Google?’ today? Well, you’d not be the only one! Voice search is on the rise, and we’re not just directing our questions at smart speakers but at our mobiles, too. And with this being the case, not being optimized for voice search in future is likely to have
SEO Strategy – Voice Search and its Impact in 2021 Read More »
30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must
Design systems and SEO: does it help or hinder SERP achievements? Read More »
Google MUM Update: How new Google AI technology will change the face of SEO Google has unveiled MUM, its latest technology that will enable the search engine to better understand content and search intent. Google itself says that MUM is a thousand times more powerful than its predecessor BERT, and will help Google better understand
Google MUM Update: How new Google AI technology will change the face of SEO Read More »
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them
Here’s how you can master your next seasonal digital marketing campaign Read More »
30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the
Quora and Reddit: Powerhouses for SEO and marketing in 2021 Read More »
Google has announced a two-part summer update. Google’s first Core Update for 2021 is on its way, but as their developers couldn’t manage it all in one go, this Core Update will be released in two parts. The June 2021 roll-out began on June 2, with the next instalment planned for some time in July
Google Core Update June/July 2021: All the info on Google’s summer updates Read More »
Google caused a stir in the affiliate sector with its April algorithm update. The latest update promised better rankings in Google searches for websites with product reviews and product testing that include unique and useful expert content, while affiliate sites focusing only on clicks and commissions rather than providing the user with added value would
Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride? Read More »
If you want your digital marketing strategy to succeed, it’s important to keep track of the latest trends in consumer behaviour and the world of online marketing. Not only does this help you keep in touch with what’s new and give you some inspiration for your campaigns, but it also keeps you in touch with
These 4 Digital Marketing Trends are Shaping the Future of Business Read More »
As more and more businesses are shifting to digital-first, the need for innovative, cutting-edge content is considerable. It is becoming increasingly more challenging for businesses to create content that cuts through the noise and captures quality leads. Content amplification is a way to attract interest from the specific audience you want to reach by ensuring
Driving Quality Website Traffic with Content Amplification Read More »
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem
Why killing your content marketing makes the most sense Read More »
All too often content creation becomes focussed on getting certain keywords in certain places and making sure specific topics are included, to the point where businesses can forget that ultimately, a human being is supposed to read and respond to it. Here’s why you shouldn’t leave the conversation out of content marketing. What is the
Today We’re Teaching You About Creating Conversational Content! Read More »
Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this number to be as high as possible – but that means you have to work for it. All your competitors want that value to be diverted away from you and
How to Improve Your Customer’s Lifetime Value with Email Marketing Read More »
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month –
One of the reasons many businesses come to our digital marketing agency is to improve Google rankings for their website. In this article, our SEO team exploring a number of the most common reasons for a website not ranking and explain how you can go about improving this issue. #1 – Poor Keyword Placement and
#5 Reasons Why Your Website Isn’t Ranking on Google Read More »
30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in on the best-case scenario of in-person events being able to happen in 2021,
Where do you take your marketing strategy from here? Read More »
