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If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this […]
SEO tutorial for beginners: How to start with SEO? Read More »
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing
7 ways to improve product descriptions in your online store Read More »
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right? That’s the idea of storytelling anyway. Creating content that people won’t want to put down until they’ve read the very last letter. Nowadays, storytelling isn’t just
How to create a digital story in WordPress Read More »
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things
Everyday website optimization: 6 tasks for your daily SEO routine Read More »
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is,
Google’s algorithm is amazingly smart and incredibly dumb at the same time Read More »
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to
Mobile parity: does your site offer a singular experience? Read More »
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming
Contact page examples: What makes a great contact page? Read More »
