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We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for […]
Copywriting for mobile Read More »
While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated the demise of books or newspapers, there is room
Integrating your video strategy with your blog strategy Read More »
If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you
What is Google’s Knowledge Graph? Read More »
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give
Content planning for a (growing) blog: 6 easy-to-use tips Read More »
You want your content to rank. We understand! But you have to be careful that you don’t go overboard in your optimization strategies. So what is the difference between SEO and over-optimization? And how do you recognize an over-optimized website? In this post, we will answer both questions! What is over-optimization? We believe that a
Is my website over-optimized? Read More »
At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make your site attractive for visitors. We’ll also
What is thin content? Read More »
Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic. Yet, the real magic happens when you blend this with a strong content marketing strategy for your online shop. This is where you transform casual clicks into a captivated audience, ready to explore what your online shop has
7 content marketing strategies for your online shop Read More »
When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning
Why you should use your focus keyphrase in your introduction Read More »
Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the
How to Yoast your post Read More »
Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you
Benchmarking SEO: Do a competitive analysis Read More »
The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately!
Black Friday & holiday season SEO 2023: 7 tips to start preparing! Read More »
Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should do before you publish your article. Do the hard work first! Before using this SEO copywriting
SEO copywriting checklist: 8 things to check before publishing Read More »
In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the
Using AI to generate great SEO titles and meta descriptions Read More »
“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of people, or is there merit to making your content globally relatable? What is globally relatable
Should your content be globally relatable? Read More »
SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines. As search engines crawl web pages, the content of your website should be fine-tuned to the — ever-changing — algorithms of search engines.
SEO copywriting: the ultimate guide Read More »
Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of
Are we digging our own hole with generative AI? Read More »
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks.
The ultimate guide to content SEO Read More »
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is
The new E in E-E-A-T, or the importance of Experience Read More »
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize
What is keyword cannibalization? Read More »
Once upon a time, there was a young girl named Wende. She was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she couldn’t memorize the planets of the solar system. One day, she asked her teacher what she should do. In response, he told her
What is storytelling and why should you use it? Read More »
New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are
Is AI content helping or hurting your website? Read More »
The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics
How to create the right meta description Read More »
So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So,
Write more inclusively: 7 examples of inclusive language Read More »
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is
Don’t relabel your old content as new; it’s a lousy SEO tactic Read More »
You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some
What is inclusive language? Read More »
