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30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search […]
Wrapping up 2021 with our top 10! Read More »
When it comes to digital content and organic success, Google often claims “if you write it, the links and shares will come.” But we all know that’s not quite true. Thought leadership and virality aren’t gained by passively throwing your content into the black hole of the internet. To succeed, your brand needs to take
5 Digital PR Strategies for eCommerce Businesses Read More »
This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the online pool of potential customers is beginning to shrink. Paid social
Anyone in the SEO and content marketing world has faced the dreaded question: “What should I write?” The right answer to this question will improve your organic rankings, bring in more traffic, and improve sales for eCommerce sites. The wrong answer won’t improve your rankings (at least, not in a way that matters), will be
The How & Why to Performing a Competitor Gap Analysis Read More »
Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers Host a webinar series Create checklists, templates, or tools Give away the kitchen sink Publish… Read more › https://ahrefs.com/blog/content-marketing-ideas/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger
11 Powerful Content Marketing Ideas for 2021 (With Examples) Read More »
A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels. https://www.semrush.com/blog/how-to-create-a-content-calendar-semrushchat/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing #website #searchengineoptimization #advertising #internetmarketing #marketingstrategy #entrepreneur #digitalmarketingagency #ecommerce #webdevelopment #digital #design #marketingtips #sem #websitedesign #smallbusiness
How to Create a Content Calendar: A Guide Read More »
What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent: ● Informational: Users are looking for information. These
What is User Intent? Understanding User Intent for CRO and SEO Read More »
5/5 – (1 vote) For the rest of 2021 and into 2022, you may be preparing your marketing and content goals, creating calendars and generally preparing for what’s on the horizon. Algorithms change, new information comes out regarding SEO best practices, and it’s a constantly evolving environment. The frequent changes make it essential that you
How to Write the Best SEO Content That Will Rank Read More »
There are various marketing channels for your company, both online and offline. One of the most sought-after online methods is content marketing. It enables companies to engage with their users and reach out to their target audience. This is where Search Engine Optimization (SEO) copywriting comes in. Here’s the deal. SEO copywriting focuses on creating
SEO Copywriting – 21 Best Practices in 2021 Read More »
Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. In this blog post, we take a look
How content benefits your business (and what to do) Read More »
I found an interesting discussion/argument on Twitter that was sparked when someone mentioned that “Marketing is dead.” Plus there is no shortage of people proclaiming online (every year, it seems) that “SEO is dead.” I know that content marketing isn’t exactly traditional marketing, but it is marketing nonetheless. I’m not here to argue whether they
Content Marketing vs SEO: Which is the Better Investment? Read More »
Want a custom, comprehensive content plan? Get started with the Semrush tool suite. https://www.semrush.com/blog/website-content/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing #website #searchengineoptimization #advertising #internetmarketing #marketingstrategy #entrepreneur #digitalmarketingagency #ecommerce #webdevelopment #digital #design #marketingtips #sem #websitedesign #smallbusiness #graphicdesign
How to Create Website Content from A to Z Read More »
5/5 – (1 vote) A content pipeline protocol is key to all marketing campaigns. As such, the efficiency of a campaign depends on the participants in the process and the workflow they follow. The target hits the bullseye when the contributors prepare sufficiently for the process, consciously streamlining their efforts, and vice versa — garbage
Content Pipeline: How To Streamline Your Content Creation Process Read More »
Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader in your niche. We say “can” because you first need… Read more › https://ahrefs.com/blog/blog-content-strategy/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger
How to Create a Winning Blog Content Strategy in 7 Steps Read More »
As 2021 nears the end, one thing that hasn’t slowed down is content marketing. No longer considered nice to have but essential to every business, the numbers don’t lie. Check out these 2021 content marketing stats and trends to help you plan for 2022. Marketers Moving Budget to Content According to the Content Marketing Institute,
2021 / 2022 Content Marketing Stats & Trends Read More »
Clickbait can be used to drive page views and clicks but at a great cost to your SEO strategy. Here‘s how it works. https://www.semrush.com/blog/what-is-clickbait/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing #website #searchengineoptimization #advertising #internetmarketing #marketingstrategy #entrepreneur #digitalmarketingagency #ecommerce #webdevelopment #digital #design #marketingtips #sem #websitedesign #smallbusiness #graphicdesign
What Is Clickbait & Does It Actually Work? Read More »
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs (Most Valuable Pages) appeared first on Search Engine Journal. https://www.searchenginejournal.com/optimize-your-most-valuable-pages/421441/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing #website
How to Find & Optimize Your MVPs (Most Valuable Pages) via @sejournal, @LWilson1980 Read More »
Learn how to create a content marketing plan that’s tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-create-the-ultimate-customer-first-content-marketing-plan/421217/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing
SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will see these two concepts overlapping each
Why Content Marketing and SEO Go Hand in Hand Read More »
Each day there seems to be a new update or feature on the endless social media apps available. As digital marketers, we are expected to keep up. We should be informed of the latest trends and the functionality of each of these platforms. When and how to utilize them best to meet our goals. However,
Quality Over Quantity Read More »
A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that study said they check their email more than 10 times per day. Obviously, email is a fantastic way for small businesses to reach existing and
The Importance of Newsletters in Marketing Read More »
What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to Joanna Wiebe, founder of Copyhackers, landing pages that contain conversion copywriting increase leads by 25% or more. Conversion copywriting is based on data often collected
Using Conversion Copywriting to Drive Revenue Read More »
With great products comes great responsibility — including the need to write and optimize descriptions for an ever-growing list of product offerings. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. So, they end up doing nothing. Just like how ignoring your bills at home won’t make them disappear,
How to Scale eCommerce Product Copywriting: 6 Easy Steps Read More »
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an Author Bio: E-A-T, SEO Tips & Great Examples appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-write-author-bios/417619/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples via @sejournal, @dansmull Read More »
Content creation doesn’t have to be hard. Check out our latest guide to creating compelling content with these 5 blog templates. https://www.semrush.com/blog/blog-post-templates/ #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign #blogger #onlinemarketing #marketingdigital #contentmarketing #website #searchengineoptimization #advertising #internetmarketing #marketingstrategy #entrepreneur #digitalmarketingagency #ecommerce #webdevelopment #digital #design #marketingtips #sem #websitedesign #smallbusiness #graphicdesign
5 Blog Post Templates to Help You Write Great Content Read More »
