Content Marketing

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E-E-A-T and YMYL: What Google Wants You to Pay Attention To

The post E-E-A-T and YMYL: What Google Wants You to Pay Attention To appeared first on SE Ranking Blog. https://seranking.com/blog/google-eeat-ymyl/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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The Comprehensive Content Checklist to Boost Your SEO in 2024

The Comprehensive Content Checklist to Boost Your SEO in 2024

In SEO, content is king. Aside from creating new and valuable content, the existing content on your website should also be up to par with Google’s evolving standards.  Doing these two things reap huge rewards for your website. That’s why I say maintaining your content strategy is a huge part of SEO. And it’s why

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Google’s March Madness: A 40% Slash to Low-Quality Web Content

In a substantial March 2024 Core Update, Google has unveiled a multi-pronged crackdown on unoriginal and manipulative web pages. This mega-update promises to reduce unhelpful content in search results by a staggering 40% and appears to be targeted right at AI-generated content via ChatGPT.  In conjunction with this update, Google has also updated its spam

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My 5 Favorite Ahrefs Use Cases for Content Marketers

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside… Read more › https://ahrefs.com/blog/ahrefs-for-content-marketers/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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B2B Content Marketing Strategies For High-Quality Lead Generation via @sejournal, @sejournal

Discover the key to successful B2B lead generation in our latest ebook, packed with valuable tips and insights for developing content that converts. The post B2B Content Marketing Strategies For High-Quality Lead Generation appeared first on Search Engine Journal. https://www.searchenginejournal.com/b2b-content-marketing-strategies-ebook/506716/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google

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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI… Read more › https://ahrefs.com/blog/ai-content-is-short-term-arbitrage/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Your 10-point 2024 blueprint for dominating SEO and Content marketing

In the relentless digital arena of 2024, your online presence is your lifeline. 2024 is here, and it brings new SEO and content marketing challenges for local business owners who are trying to compete, survive, and thrive in the ever-competitive digital landscape. This guide offers 10 refined and actionable strategies to amplify your SEO and

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AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In

AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In

Reading Time: 12 minutes It should come as no surprise that the world of digital marketing  (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as we move into another new year. By now, we all understand that 2024 is likely to see more huge, economy-rattling advancements in

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Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD via @sejournal, @kristileilani

Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow. The post Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD appeared first on Search Engine Journal. https://www.searchenginejournal.com/santa-tracker-2023-google-vs-microsoft-bing-aws-and-norad/504562/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Ideas to Help Build More Video Content for Your Brand

In a world where the average consumer’s attention span is a hot commodity, video content stands out as a compelling tool. It captivates, informs and entertains—making it a cornerstone of any robust digital marketing strategy. Why Embrace Video? Higher Engagement: Videos consistently outperform other types of content on social media platforms. Better Retention: Audiences remember

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How a Resource Page Aligns With the Google Helpful Content Update

How a Resource Page Aligns With the Google Helpful Content Update

In August 2022, Google made it clear that content should be people-first, not just made for search engines. I always think of good content as that which will help people do their jobs. It’s content that is informative, easy to read and understand. It’s people-first content that utilizes SEO best practices to help it show

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Google’s insight on the Helpful Content system and changing publishing dates

Google’s insight on the Helpful Content system and changing publishing dates

Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked

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How to Perform a Content Audit

The post How to Perform a Content Audit appeared first on SE Ranking Blog. https://seranking.com/blog/content-audit/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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How to Create Content Briefs (with 6 Templates)

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade… Read more › https://ahrefs.com/blog/content-briefs/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Google Trends: How To Use It For SEO & Content Marketing via @sejournal, @martinibuster

Use these Google Trends insights to elevate your keyword research and SEO. The post Google Trends: How To Use It For SEO & Content Marketing appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-trends/266721/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks

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Content Optimization vs Search Engine Optimization

Content Optimization vs Search Engine Optimization

Step One:  Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each set. Search your core term.

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How to Craft a Content Strategy That Actually Works

Content is a powerful marketing tool that helps you connect with potential and current customers throughout their journey on your site. It can push you to the top of search results, gain user trust, and […] The post How to Craft a Content Strategy That Actually Works appeared first on SE Ranking Blog. https://seranking.com/blog/how-to-develop-content-strategy/ #seotips

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Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create… Read more › https://ahrefs.com/blog/inbound-marketing/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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23 Beginner Blogging Tips to Get Better at Blogging (Fast)

That list is on this page. Try these blogging tips to become a better blogger and attract the loyal following you deserve. Establishing a niche is important because it helps you attract readers who have a common interest around a… Read more › https://ahrefs.com/blog/blogging-tips/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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12 Online Marketing Ideas For Auto Shops

Over the past few years, the way auto shops are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern business can hope to survive without employing digital marketing. Online marketing is definitely daunting to newcomers, but it has the potential to help your

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Evergreen Content Explained: 2 Key Ingredients for Success

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example, as long as formal wear is required, “how to tie… Read more › https://ahrefs.com/blog/evergreen-content/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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7 Inspiring Content Marketing Examples (And Why They Worked)

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.  We will also share our short analysis of why these examples… Read more › https://ahrefs.com/blog/content-marketing-examples/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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12 Online Marketing Ideas For Auto Repair Companies

  Over the past few years, the way auto repair companies are marketed has dramatically changed.   Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern business can hope to survive without employing digital marketing.   Online marketing is definitely daunting to newcomers, but it has the

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How Do Blogs Make Money: 10 Ways to Cash In (+ Pros & Cons)

In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. Although many people claim to earn a full-time income, studies show only around 5%-8%… Read more › https://ahrefs.com/blog/how-blogs-make-money/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Tips for Creating Effective, Memorable Product Descriptions

When it comes to selling products online, one of the most critical aspects is crafting compelling product descriptions that capture your audience’s attention and entice them to make a purchase. In today’s highly competitive eCommerce landscape, standing out is crucial. Well-crafted product descriptions can make all the difference. In this post, we’ll share some valuable

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