Content Marketing

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7 Examples of Great Branded Content

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content… Read more › https://ahrefs.com/blog/branded-content-examples/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency […]

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How to Become a Thought Leader in Just 6 Incredibly Difficult Steps

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people who give a damn… Read more › https://ahrefs.com/blog/how-to-become-a-thought-leader/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The Power of an SEO Content Refresh: 268% Increase in Organic Clicks

The Power of an SEO Content Refresh: 268% Increase in Organic Clicks

What if I told you that, with some strategic optimizations, you can significantly increase organic traffic to a specific piece of content in just a few days? The secret is in smart, ongoing content refreshing. Content refreshing is a key tactic in Inflow’s search engine optimization strategy — and for good reason. Through strategic changes,

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Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO

Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO

You may have Googled something in the past and seen articles just published in the last few hours at the very top. If you publish articles of your own, you may even have wondered how these other websites managed to achieve this with brand-new content. The answer to that is “Query Deserves Freshness (QDF),” which

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8 PR Report Examples & Templates to Bookmark for Inspiration

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… Here are five real-world PR… Read more › https://ahrefs.com/blog/pr-report-examples-templates/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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How to Use Data and Analytics to Improve Your Content Writing

How to Use Data and Analytics to Improve Your Content Writing

Content is king in today’s digital world, not just any form of content but quality content that resonates with the target audience. This is why content writers and content marketers make use of content analytics tools to measure how content is performing. With content performance analytics, content writers can create better content for their audience

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Prime-Grade Content Marketing: How a New Blog Increased Organic Traffic by 75%

Prime-Grade Content Marketing: How a New Blog Increased Organic Traffic by 75%

When it comes to generating immediate ROI, SEO content blogging isn’t exactly top of the list. But long-term investment into high-quality content marketing can end up paying dividends for organic traffic, brand awareness, and more — all of which are crucial factors for eventual revenue growth. Case in point: Allen Brothers’ “Steak Insiders” blog. Today,

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Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,… Read more › https://ahrefs.com/blog/gonzo-content/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Content Curation: How to Build a Fandom by Talent-Scouting Great Content

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why content curation is great for growth, and how to… Read more › https://ahrefs.com/blog/content-curation/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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10 Best Content Marketing Courses That Truly Deliver Value

10 Best Content Marketing Courses That Truly Deliver Value

Content marketing is an online strategy focused on creating helpful and relevant content for a specific audience. It’s one of the most critical processes for establishing brand awareness and engaging with your target audience in the different stages of the digital marketing sales funnel. To succeed with content marketing, you must build a range of

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5 Best Websites to Hire Freelance Content Writers in 2024

5 Best Websites to Hire Freelance Content Writers in 2024

With the continuous evolution of the Internet and technology, businesses have changed their marketing strategies. Marketing, which previously existed in the form of pamphlets and newsletter headings, has now become digital, existing in the form of websites, content marketing, social media promotion, and more! Marketing is one of the most important aspects of business success.

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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more › https://ahrefs.com/blog/education-isnt-enough/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Content Marketing ROI: How to Put a $ Value on Content

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more › https://ahrefs.com/blog/content-marketing-roi/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The Default Blocklist: Why Google Trusts Big Brands (But Not You)

Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the… Read more › https://ahrefs.com/blog/the-default-blocklist/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Reddit User-Generated Content vs. Expert articles: How is Search evolving?

The SEO landscape is constantly shifting, with new trends and strategies emerging all the time. One of the most intriguing developments is the rise of user-generated content (UGC) on platforms like Reddit surpassing articles written by established experts in search rankings. This begs the question: why is this happening, and what does it mean for

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How to Combine SEO and Content Marketing (The Ahrefs’ Way)

In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to… Read more › https://ahrefs.com/blog/seo-content-marketing/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The Importance of Content Readability for SEO and How to Improve It

Information overload has become a common challenge as of late, so the clarity and accessibility of content can significantly influence its effectiveness and reach. Content readability isn’t just about using simple language; it’s a crucial element that affects how information is perceived, understood, and retained by readers. As search engines evolve, they increasingly prioritize user

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12 Field-Tested Content Marketing Tactics

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can… Read more › https://ahrefs.com/blog/content-marketing-tactics/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The 7 Types of Content Every CPG Brand Needs to Be Creating

In the bustling realm of consumer packaged goods (CPG), where shelves overflow with enticing options, the need to stand out is critical. From the familiar staples in your pantry to the beauty products gracing your bathroom counter, CPG encompasses a vast array of frequently purchased items. But with the digital revolution, the landscape has shifted.

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The 9 Best Content Calendar Templates For 2024 via @sejournal, @donutcaramel13

Take your content strategy to the next level with content calendar templates. Stay organized, manage multiple platforms, and achieve maximum productivity. The post The 9 Best Content Calendar Templates For 2024 appeared first on Search Engine Journal. https://www.searchenginejournal.com/content-calendar-templates/514477/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing

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Why Big Companies Make Bad Content

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.… Read more › https://ahrefs.com/blog/why-big-companies-make-bad-content/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Google’s crawl strategy: Quality content takes the lead.

In a significant update from Google’s Search Relations team, the longstanding myths surrounding the concept of a “crawl budget” have been addressed, offering clarity to SEO professionals and website owners alike. This revelation emphasizes the importance of content quality over quantity, reshaping strategies for improving website visibility in Google’s search results. Clarifying the crawl budget

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Unlocking Business Success: The Power of Google Business Profiles

In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles (GBPs) stand out as a pivotal asset for enhancing visibility, engaging customers effectively, and shaping online reputations.  In this article, we delve into the significance of GBPs

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Introducing Wordze: Your New, AI-Enhanced SEO Content Creation Companion

Introducing Wordze: Your New, AI-Enhanced SEO Content Creation Companion

In the ever-evolving world of online content, the quest to stand out amidst the digital noise is a challenge faced by all. Whether you’re a seasoned content creator or just dipping your toes into the vast sea of online publishing, the importance of search engine optimization cannot be overstated. But fear not, for we bring

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Marketing Calendar 2024 With Template To Plan Your Content via @sejournal, @theshelleywalsh

Plan your marketing strategy for 2024 with our customizable template. Leverage interesting dates, holidays, and events to engage your audience. The post Marketing Calendar 2024 With Template To Plan Your Content appeared first on Search Engine Journal. https://www.searchenginejournal.com/holiday-marketing/holiday-marketing-calendar-template/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing

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