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How Artificial Intelligence (AI) Can Evolve Your Marketing Strategy

Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new data inputs, and perform human-like tasks, while relying on deep learning and other technologies to optimize over time.  It sounds complex, but AI is rapidly giving way to marketing innovations that expand reach and engagement exponentially for businesses of all types. […]

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Going beyond keywords: how conversational insights take the guesswork out of marketing

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing

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