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SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms from Google and others that evaluate their content. It drives organic traffic – visitors that arrive on your website through unpaid portals – and is one of the most valuable […]
The Pros and Cons of SEO Read More »
For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t see them. If you’re having trouble getting Google to show your pages in search results, chances are that you’re experiencing indexing issues. Here’s what these issues are and how to
Google Struggling to Index Your Website? Here’s Why Read More »
Google’s search algorithm is constantly evolving to create a better experience for users, which is great! And for businesses that want to make sure their customers can easily find them in search results, these updates have a huge impact on SEO. Here are the latest changes to inform your search optimisation strategy in 2022 and
Take Google’s Major Search Algorithm Updates in Your Stride in 2022 Read More »
Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the same weight. In this article, our SEO specialists in Melbourne are looking at what’s in store for this year – and what to ignore. #1 – EAT stays on top
#5 SEO Trends for 2022 That Actually Matter Read More »
Want to start an SEO business in 2022? You’re in … Keep Learning >How to Start an SEO Business (The Definitive Guide) The post How to Start an SEO Business (The Definitive Guide) first appeared on Gotch SEO. How to Start an SEO Business (The Definitive Guide) #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing
How to Start an SEO Business (The Definitive Guide) Read More »
Selling products on social media naturally increased during the pandemic because many customers simply didn’t have a choice. But the long months of lockdown and the rising buying power of younger, social media-loving generations has created a lasting appetite for social selling. People are not buying on social media because they must or because it’s
It’s Time to Sell on Social Read More »
When it comes to digital marketing, it’s no secret that search engines call the shots. Over the years, organisations have learned that getting on with Google – and not taking costly shortcuts – is the only way to get ahead, and that means using any tool you can to help improve search page rankings. In
How to Use Customer Reviews to Get an SEO Boost Read More »
How to Write Great Ad Copy Paid ads are a cornerstone of a solid digital marketing strategy, but many businesses struggle to get the returns they are looking for on the ads they’re utilising. The most common reason for this is poor ad copy. You have a limited amount of space to get your message
How to Write Great Ad Copy Read More »
Social Media Basics to Get More Followers on Facebook – Quick Social media may be fun and creative, but it’s not easy. As social media marketing specialists, we have to stay on top of the latest trends and techniques 24/7, finding out what’s going viral, how content is affected by algorithms, new tools and features,
Social Media Basics to Get More Followers on Facebook – Quick Read More »
#4 Digital Marketing Trends, Visions, and Strategies for 2022 Nothing in life is predictable, but despite all that, having a plan and a vision is still essential! In the best situations, it gives you a roadmap to reaching targets and setting priorities that really matter. In worst-case scenarios, it gives you a solid foundation that
#4 Digital Marketing Trends, Visions, and Strategies for 2022 Read More »
It’s Time to Get on the B2B Ecommerce Bandwagon! Ecommerce has long been associated with B2C rather than B2B, with everyday consumers turning to online retail to find what they need without leaving the comfort of home. But the reality is that B2B e-commerce is actually the far more powerful industry! In 2019, B2B e-commerce
It’s Time to Get on the B2B Ecommerce Bandwagon! Read More »
How to Successfully Market a Boring Business While we believe no business is actually boring, there certainly are some that are much more challenging to market in an engaging way than others. A small business accounting firm, conveyancing services, or more obscure B2B business can feel far less intuitive to market than, say, a trendy bar or
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How to Create an Absolute Beaut of a Facebook Ad Facebook ads just keep on bringing in those dollars! With around 2.8 billion monthly active users accessing the platform an average of 8 times a day, it’s an audience you can’t afford to miss. But with so many businesses on this platform, it can be difficult to make sure
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Want to start an SEO company in 2021? You’re in the right place. It doesn’t … Keep Learning >How to Start an SEO Company (A-Z Process) The post How to Start an SEO Company (A-Z Process) first appeared on Gotch SEO. How to Start an SEO Business (The Definitive Guide) #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert
How to Start an SEO Company (A-Z Process) Read More »
How to Keep Your Emails Out of Spam Folders this Retail Season The holidays are on the horizon, and that means more than sunshine, barbies, and surfing – it means shopping—a lot of it. In 2020-21, we became one of the largest e-commerce industries in the world, bringing in $50.46 billion in 2020 (2% of the GDP)
How to Keep Your Emails Out of Spam Folders this Retail Season Read More »
Twitter – The Next Big Thing for E-Commerce In April, Twitter started its journey towards becoming a business platform with its testing of the Professional Profiles feature for brands. Now, it’s testing a new feature – the Shop Module – to see if the platform can make the leap to social selling and e-commerce giant.
Twitter – The Next Big Thing for E-Commerce Read More »
Build Trust With These Best Practices for Customer Data Privacy! Customer data privacy is a headliner issue this year, as huge breaches continue to occur and everyday consumers raise important issues about how their data is being used by organisations. If you want to build a loyal customer base that cheers your business on to
Build Trust With These Best Practices for Customer Data Privacy! Read More »
Find Out What Google Analytics 4 Can Do For Your Business The latest version of Google Analytics, the popular web analytics platform, has just been released! This version has improved integration with Google Ads, can pull YouTube conversions into the Analytics interface, and focuses on customer-centric measurement. In the near future, Google is planning to
Find Out What Google Analytics 4 Can Do For Your Business Read More »
We’re all familiar with the saying that the only constant in life is change, and search engine optimisation is no different. Here are some emerging SEO trends and technologies, as well as insights on how to utilise them in campaigns. #1 – SEO A/B Testing You’re probably familiar with user A/B testing and the benefits
#4 SEO Trends and How They Impact Your Campaigns Read More »
If you want your digital marketing strategy to succeed, it’s important to keep track of the latest trends in consumer behaviour and the world of online marketing. Not only does this help you keep in touch with what’s new and give you some inspiration for your campaigns, but it also keeps you in touch with
These 4 Digital Marketing Trends are Shaping the Future of Business Read More »
Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this number to be as high as possible – but that means you have to work for it. All your competitors want that value to be diverted away from you and
How to Improve Your Customer’s Lifetime Value with Email Marketing Read More »
One of the reasons many businesses come to our digital marketing agency is to improve Google rankings for their website. In this article, our SEO team exploring a number of the most common reasons for a website not ranking and explain how you can go about improving this issue. #1 – Poor Keyword Placement and
#5 Reasons Why Your Website Isn’t Ranking on Google Read More »
