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5 tips on how to use TikTok for your business

5 tips on how to use TikTok for your business

If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how […]

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Agency Positioning Guide for Better Clients and Business Success

The post Agency Positioning Guide for Better Clients and Business Success appeared first on SE Ranking Blog. https://seranking.com/blog/agency-positioning/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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Understanding NAP in SEO and how to get it right

Digital marketing is packed with different acronyms, such as SEO, ROI, SERP, SERM and many others. But few are as confusing as NAP. Now, before you get excited, let us be clear that we’re not […] The post Understanding NAP in SEO and how to get it right appeared first on SE Ranking Blog. https://seranking.com/blog/nap-in-seo/

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How An Optimized Press Release Can Help Your SEO

How An Optimized Press Release Can Help Your SEO

As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come

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How businesses should approach short-form video

Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a

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Domain names and their impact on SEO

Domain names and their impact on SEO

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site?

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Getting Your Brand’s Voice and Tone Right

Getting Your Brand’s Voice and Tone Right

Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help you get clear on how […] The post Getting Your Brand’s Voice and Tone Right appeared first on SE Ranking Blog. https://seranking.com/blog/brand-voice-guide/ #seotips #seo #digitalmarketing

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How to Run a Successful Cold Outreach Campaign that Generates Guest Post Opportunities on Scale

How to Run a Successful Cold Outreach Campaign that Generates Guest Post Opportunities on Scale

Blog posting blew up on the internet a couple of decades ago. Ever since then, we’ve seen thousands of bloggers writing content on their websites, sharing ideas, and building a hyperactive content engine for their […] The post How to Run a Successful Cold Outreach Campaign that Generates Guest Post Opportunities on Scale appeared first

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How to make a video to promote your business

How to make a video to promote your business

Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start?

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How to win at content creation, Esports, gaming, and web3 markets with SEO

How to win at content creation, Esports, gaming, and web3 markets with SEO

30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself

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Small business SEO and local search: the ultimate guide

Small business SEO and local search: the ultimate guide

SEO isn’t just for big businesses. As a small company or a local business, there’s a lot you can do yourself to get good results from search. This ultimate guide to small business SEO will help you make the most of local search by walking you through the essential steps. Local SEO vs SEO —

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How to find your niche in 4 easy steps

How to find your niche in 4 easy steps

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to

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SEO news in March 2021: A rise in Google’s zero-click searches

SEO news in March 2021: A rise in Google’s zero-click searches

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had

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Mobile parity: does your site offer a singular experience?

Mobile parity: does your site offer a singular experience?

You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to

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