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Why it is important to track Google algorithm updates (and how to do it)

Google algorithm updates are a constant occurrence, and understanding how they impact your website is crucial to maintaining a strong online presence. After all, these updates can significantly affect your search engine rankings, organic traffic, and overall website performance. In this blog post, we briefly examine why it is crucial to track Google algorithm updates […]

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Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,… Read more › https://ahrefs.com/blog/gonzo-content/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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New Study Reveals Google’s AI Overviews Tips For Content Creators and SEOs

Remember that feeling of unease when Google first rolled out AI-generated search overviews? Would these snippets dominate SERPs (Search Engine Results Pages)? Would Reddit discussions become the new go-to for information? A recent study by SE Ranking sheds light on these questions and offers valuable insights for SEO professionals and content creators. Trustworthy sources take

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Google August 2024 Core Update Has Finished Rolling Out. Here’s What Happened.

Google August 2024 Core Update Has Finished Rolling Out. Here’s What Happened.

Google’s August 2024 core update, a significant shake-up in the search landscape, has finally concluded. Spanning 19 days, this update sent ripples through the SERPs, impacting rankings and visibility for countless websites. In this blog post, we take a quick look at: What happened, How it all unfolded, What the impact of Google’s August 2024

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The 25 Biggest Traffic Losers in SaaS

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly… Read more › https://ahrefs.com/blog/biggest-traffic-losers/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more › https://ahrefs.com/blog/education-isnt-enough/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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50 Bootstrapped SaaS Companies Dominating SEO in 2024

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly organic… Read more › https://ahrefs.com/blog/top-bootstrapped-saas-companies/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The Default Blocklist: Why Google Trusts Big Brands (But Not You)

Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the… Read more › https://ahrefs.com/blog/the-default-blocklist/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The Best of Ahrefs’ Digest: June 2024

If you’re not one of our 275,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of June 2024 An Anonymous Source Shared Thousands of Leaked Google Search… Read more › https://ahrefs.com/blog/monthly-digest-roundup/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Google’s insight on the Helpful Content system and changing publishing dates

Google’s insight on the Helpful Content system and changing publishing dates

Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked

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How to integrate user-generated content into your SEO strategy

How to integrate user-generated content into your SEO strategy

In the digital age, where content is king, user-generated content (UGC) is a key component that is often overlooked.  This goldmine of authenticity has become a cornerstone for successful SEO strategies. In this article, we’ll dive into how UGC can enhance your SEO efforts and the best practices for integrating it into your digital marketing

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Mastering SEO in the Age of Google SGE Actionable Tips for Success

Mastering SEO in the Age of Google SGE Actionable Tips for Success

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. Google’s Search Generative Experience (SGE) is a new paradigm that’s poised to transform the SEO game. According to a study, 77.8% of SGE-enabled searches now have AI results. Interestingly, the Fashion category has the most AI-generated SGE results — 99%. Are

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Google Finishes Rollout of October 2023 Spam Update

Google Finishes Rollout of October 2023 Spam Update

Google, the world’s leading search engine, has recently concluded the rollout of its October 2023 Spam Update. This update, which specifically targeted thin and misleading content, is a testament to Google’s ongoing commitment to providing users with high-quality search results. In this article, we will delve into the details of this update and explore how

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Google’s October 2023 Algorithm Update: What You Should Know

Google’s October 2023 Algorithm Update: What You Should Know

In the ever-evolving realm of online search, Google has once again taken center stage with not one but two significant algorithm updates: the September “Helpful Content Update” and the “October 2023 Core Algorithm Update.” In this article, we will talk about the latest October 2023 core algorithm update that Google just announced last week. October

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Google’s Confirmation: Quality Reigns Supreme in Search Indexing

Google’s Confirmation: Quality Reigns Supreme in Search Indexing

In a recent development, Google has officially confirmed what many experts have suspected for some time: quality is the paramount factor influencing search indexing. This confirmation may help SEO professionals and online businesses, prompting a deeper dive into the role of quality and its implications for search engine rankings. This confirmation came from Google’s Gary

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Google downgrades the visibility of rich results on SERPs

Google downgrades the visibility of rich results on SERPs

Google recently announced that it would be downgrading the visibility of rich results on Google search engine results pages (SERPs). This reduction will apply specifically to How-to and FAQ rich results. This update will roll out globally over the next week, until the mid of August 2023. According to Google, “We’re reducing the visibility of

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New survey highlights the importance of SEO basics

New survey highlights the importance of SEO basics

In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta

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The Most Comprehensive Guide to Local SEO Ever: 2022 Edition

The Most Comprehensive Guide to Local SEO Ever: 2022 Edition

Welcome to our 16 chapter, 13,000 word guide to Local SEO. We believe this is the most comprehensive Local SEO guide on the ‘net. Please read through at your leisure, or download the PDF version of this guide Table of Contents: Introduction to Local SEO Google My Business Setup and Optimisation Bing Places Setup and

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Is the length of a page title a search ranking factor? Google answers

Is the length of a page title a search ranking factor? Google answers

More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn’t seem to be any concrete official guidance by Google on what the page length

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5 big SEO predictions from Google’s Search Relations team

5 big SEO predictions from Google’s Search Relations team

SEO is extremely dynamic. It is always evolving and changing.  SEO professionals need to stay up-to-date with all the news and recent algorithm updates to make sure they are making the right moves.  In addition, they also need to be able to see what’s coming in the future. This allows them to prepare for what’s

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How content benefits your business (and what to do)

Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. In this blog post, we take a look

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A beginner’s guide to recovering from core algorithm updates

A beginner’s guide to recovering from core algorithm updates

Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after.  While the demotion in search rankings is a big nuisance, you can recover from it if you keep your calm and take the right steps. In this blog

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How to use Google Alerts in online marketing

How to use Google Alerts in online marketing

Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the industry, what their competitors are up to, and identify any potential opportunities and areas of business

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The importance of structured data

The importance of structured data

Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively. Structured data is considered important for search engine optimisation. However, according to an estimate, approximately 50 percent of brands are still not using structured data.

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