Auto Added by WPeMatico
Introduction to On-Page SEO On-Page SEO is the cornerstone of any successful digital marketing strategy. Whether you’re an established business or a newcomer, optimising the individual elements of your website is crucial for achieving higher rankings and driving organic traffic. But what exactly is On-Page SEO, and why does it matter? keep reading because we’re […]
Google algorithm updates are a constant occurrence, and understanding how they impact your website is crucial to maintaining a strong online presence. After all, these updates can significantly affect your search engine rankings, organic traffic, and overall website performance. In this blog post, we briefly examine why it is crucial to track Google algorithm updates
Why it is important to track Google algorithm updates (and how to do it) Read More »
After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,… Read more › https://ahrefs.com/blog/gonzo-content/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency
Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson Read More »
Remember that feeling of unease when Google first rolled out AI-generated search overviews? Would these snippets dominate SERPs (Search Engine Results Pages)? Would Reddit discussions become the new go-to for information? A recent study by SE Ranking sheds light on these questions and offers valuable insights for SEO professionals and content creators. Trustworthy sources take
New Study Reveals Google’s AI Overviews Tips For Content Creators and SEOs Read More »
Google’s August 2024 core update, a significant shake-up in the search landscape, has finally concluded. Spanning 19 days, this update sent ripples through the SERPs, impacting rankings and visibility for countless websites. In this blog post, we take a quick look at: What happened, How it all unfolded, What the impact of Google’s August 2024
Google August 2024 Core Update Has Finished Rolling Out. Here’s What Happened. Read More »
…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly… Read more › https://ahrefs.com/blog/biggest-traffic-losers/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency
The 25 Biggest Traffic Losers in SaaS Read More »
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more › https://ahrefs.com/blog/education-isnt-enough/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency
“Education” Isn’t Enough: How to Market When Information is Dirt Cheap Read More »
In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly organic… Read more › https://ahrefs.com/blog/top-bootstrapped-saas-companies/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency
50 Bootstrapped SaaS Companies Dominating SEO in 2024 Read More »
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the… Read more › https://ahrefs.com/blog/the-default-blocklist/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency
The Default Blocklist: Why Google Trusts Big Brands (But Not You) Read More »
If you’re not one of our 275,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of June 2024 An Anonymous Source Shared Thousands of Leaked Google Search… Read more › https://ahrefs.com/blog/monthly-digest-roundup/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency
The Best of Ahrefs’ Digest: June 2024 Read More »
Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked
Google’s insight on the Helpful Content system and changing publishing dates Read More »
In the digital age, where content is king, user-generated content (UGC) is a key component that is often overlooked. This goldmine of authenticity has become a cornerstone for successful SEO strategies. In this article, we’ll dive into how UGC can enhance your SEO efforts and the best practices for integrating it into your digital marketing
How to integrate user-generated content into your SEO strategy Read More »
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. Google’s Search Generative Experience (SGE) is a new paradigm that’s poised to transform the SEO game. According to a study, 77.8% of SGE-enabled searches now have AI results. Interestingly, the Fashion category has the most AI-generated SGE results — 99%. Are
Mastering SEO in the Age of Google SGE Actionable Tips for Success Read More »
Google, the world’s leading search engine, has recently concluded the rollout of its October 2023 Spam Update. This update, which specifically targeted thin and misleading content, is a testament to Google’s ongoing commitment to providing users with high-quality search results. In this article, we will delve into the details of this update and explore how
Google Finishes Rollout of October 2023 Spam Update Read More »
In the ever-evolving realm of online search, Google has once again taken center stage with not one but two significant algorithm updates: the September “Helpful Content Update” and the “October 2023 Core Algorithm Update.” In this article, we will talk about the latest October 2023 core algorithm update that Google just announced last week. October
Google’s October 2023 Algorithm Update: What You Should Know Read More »
In a recent development, Google has officially confirmed what many experts have suspected for some time: quality is the paramount factor influencing search indexing. This confirmation may help SEO professionals and online businesses, prompting a deeper dive into the role of quality and its implications for search engine rankings. This confirmation came from Google’s Gary
Google’s Confirmation: Quality Reigns Supreme in Search Indexing Read More »
Google recently announced that it would be downgrading the visibility of rich results on Google search engine results pages (SERPs). This reduction will apply specifically to How-to and FAQ rich results. This update will roll out globally over the next week, until the mid of August 2023. According to Google, “We’re reducing the visibility of
Google downgrades the visibility of rich results on SERPs Read More »
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta
New survey highlights the importance of SEO basics Read More »
Welcome to our 16 chapter, 13,000 word guide to Local SEO. We believe this is the most comprehensive Local SEO guide on the ‘net. Please read through at your leisure, or download the PDF version of this guide Table of Contents: Introduction to Local SEO Google My Business Setup and Optimisation Bing Places Setup and
The Most Comprehensive Guide to Local SEO Ever: 2022 Edition Read More »
Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half by using an AI SEO tool Artificial intelligence (AI) tools, like Clearscope and RankIQ, tell you what topics marketer should cover in their post to
Top 25 blogging SEO tips for 2022 Read More »
More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn’t seem to be any concrete official guidance by Google on what the page length
Is the length of a page title a search ranking factor? Google answers Read More »
SEO is extremely dynamic. It is always evolving and changing. SEO professionals need to stay up-to-date with all the news and recent algorithm updates to make sure they are making the right moves. In addition, they also need to be able to see what’s coming in the future. This allows them to prepare for what’s
5 big SEO predictions from Google’s Search Relations team Read More »
Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. In this blog post, we take a look
How content benefits your business (and what to do) Read More »
Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after. While the demotion in search rankings is a big nuisance, you can recover from it if you keep your calm and take the right steps. In this blog
A beginner’s guide to recovering from core algorithm updates Read More »
Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the industry, what their competitors are up to, and identify any potential opportunities and areas of business
How to use Google Alerts in online marketing Read More »
