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How Many People Actually Use Apple Maps?

How Many People Actually Use Apple Maps?

Updated: Since I first published this post in 2021, the number of Apple Maps users, the number of iPhone users in the U.S. has grown by about 10 million or so. So based on our formulas from 2021, how many people use Apple Maps? We estimate between 82 million to 110 million people in the […]

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Apple’s Search Engine Is Hiding In Plain Site

Apple’s Search Engine Is Hiding In Plain Site

There have been a lot of tweets and chatter about Apple launching a search engine and SEO Twitter is all abuzz about whether or not Apple will create a new search engine and what it will look like or when it will launch. The thing is, it’s already out there and many of us use

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