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SEO Reporting: How to tell if your SEO strategy is working

SEO Reporting: How to tell if your SEO strategy is working

As a marketing leader, how closely you monitor and analyze your KPIs directly relates to the success of your team. SEO reporting is no exception. The best leaders closely work with their SEO team to ensure the KPIs support the brand and produce consistent revenue growth. Basic truths of SEO reporting SEO comprises all website […]

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Google Winners & Losers 2021: US

Google Winners & Losers 2021: US

It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than in previous years. Which U.S. websites successfully rode the wave? And which sites took a nose dive? Also, what impact did the year’s two major Google Core Updates — June/July and November — have on Google.com

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7 eCommerce SEO Tips to Drive Organic Traffic

7 eCommerce SEO Tips to Drive Organic Traffic

The quest for customers when running an eCommerce site often involves lengthy and expensive marketing campaigns. While such an approach is undeniably effective, it’s important to remember that there is more than one way to gain conversions. By earning organic traffic, you will be passively generating potential leads in the most cost-effective manner possible. Here

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The Lightweights and The Heavyweights: How Google Calculates Ranking Factors

The Lightweights and The Heavyweights: How Google Calculates Ranking Factors

We are constantly being asked questions about the importance of ranking factors. Google experts have now shed some light on how changes introduced through their updates affect search results. They’ve confirmed that the new page experience factor, which is part of Google’s Core Web Vitals, should only have a minor impact on rankings. Google experts

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SEO Strategy – Voice Search and its Impact in 2021  

SEO Strategy – Voice Search and its Impact in 2021  

How many times have you said ‘Hey, Google?’ today? Well, you’d not be the only one! Voice search is on the rise, and we’re not just directing our questions at smart speakers but at our mobiles, too. And with this being the case, not being optimized for voice search in future is likely to have

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Google MUM Update: How new Google AI technology will change the face of SEO

Google MUM Update: How new Google AI technology will change the face of SEO

Google MUM Update: How new Google AI technology will change the face of SEO Google has unveiled MUM, its latest technology that will enable the search engine to better understand content and search intent. Google itself says that MUM is a thousand times more powerful than its predecessor BERT, and will help Google better understand

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Google Core Update June/July 2021: All the info on Google’s summer updates

Google Core Update June/July 2021: All the info on Google’s summer updates

Google has announced a two-part summer update. Google’s first Core Update for 2021 is on its way, but as their developers couldn’t manage it all in one go, this Core Update will be released in two parts. The June 2021 roll-out began on June 2, with the next instalment planned for some time in July

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Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride?

Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride?

Google caused a stir in the affiliate sector with its April algorithm update. The latest update promised better rankings in Google searches for websites with product reviews and product testing that include unique and useful expert content, while affiliate sites focusing only on clicks and commissions rather than providing the user with added value would

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