ai and seo

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What is agentic commerce? A peek into the future of buying (with caveats)

What is agentic commerce? A peek into the future of buying (with caveats)

Table of contents What is agentic commerce? Agentic commerce is the next big thing in ecommerce How does agentic commerce work? Technological developments FAQs: What is agentic commerce? Agentic commerce still faces important questions Commerce has undergone several major shifts over the past few decades. What started with localized physical stores evolved into borderless, internet-driven […]

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New: Track your brand visibility in Claude with Yoast AI Brand Insights

Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard.  Why Claude is worth paying attention to Think about how your own customers are making decisions

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SEO in 2025: 12 experts reveal key trends and insights

SEO in 2025: 12 experts reveal key trends and insights

We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search industry are set for another

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What is ChatGPT Search (and how does it use Bing data)?

What is ChatGPT Search (and how does it use Bing data)?

Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. Table of contents How does ChatGPT Search work? ChatGPT Search vs. Google’s AI Integration with Microsoft

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No, AI-powered search is not built on theft: debunking misconceptions

AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away from previously profitable websites that the decline in visibility will “unalive” those sites completely. Table

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Curbing AI creativity: How to provide effective guardrails

Curbing AI creativity: How to provide effective guardrails

AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide guardrails for your AI chatbot. Thanks to these techniques, you can ensure its creative outputs

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AI Overviews by Google and how Yoast SEO helps you prepare

As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by the advanced Gemini model, integrates generative AI into the SERP. It provides users with summarized answers to complex queries at the top — well above

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Are Google’s new AI Overviews the future of search?

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information

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Perfect prompts: 10 tips for AI-driven SEO content creation

Perfect prompts: 10 tips for AI-driven SEO content creation

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity.

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Use AI to drive foot traffic to your local business

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content

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SEO in 2024: Four insights from Yoast SEO experts

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement,

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The top 8 AI tools that will elevate your SEO game

The top 8 AI tools that will elevate your SEO game

The last year has seen loads of exciting developments when it comes to AI. With all these developments, we’ve seen new tools powered by AI pop up left and right. Tools that can help with loads of different things. From writing to keyword research to fact-checking, AI seems to be at home in all markets.

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Use generative AI to make products stand out in search

Use generative AI to make products stand out in search

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Table of contents Generative AI: A business’s secret

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Search evolved: Exploring the AI-powered world of Google’s SGE

Search evolved: Exploring the AI-powered world of Google’s SGE

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! Table

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AI bots in SEO: To block, or not to block

AI bots in SEO: To block, or not to block

AI web crawlers like GPTbot, CCbot, and Google-Extended play a significant role in training content for AI models. These bots crawl websites, collect data, and contribute to developing and improving Large Language Models (LLMs) and artificial intelligence. However, many people have asked us the same question: should you block these AI bots in your robots.txt

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Using AI to generate great SEO titles and meta descriptions

Using AI to generate great SEO titles and meta descriptions

In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the

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The Impact of Artificial Intelligence Technology to SEO

The Impact of Artificial Intelligence Technology to SEO

AI is no longer limited to science fiction, and has gone way beyond what conversational AI like Alexa and Siri are capable of. In fact, AI tools are now the frontier of every digital industry–including, of course, SEO.  But aren’t these AIs slowly taking over your job as an SEO Specialist? Trained to process massive

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