How to Get the Best Results with SEO-Optimised Google Ads for Small Businesses

In the vast and competitive landscape of online advertising, small businesses often face the challenge of maximising their advertising budget to achieve meaningful results. The good news is that even with limited resources, small budgets can indeed compete effectively with their larger counterparts in Google Ads. The key lies in knowing where to focus your […]

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Boost Leads and Sales with the Updated Google Ads Performance Max Guide for Small Businesses

In today’s fast-paced digital landscape, staying ahead in the online advertising game is essential for small businesses aiming to expand their reach and drive performance. Google, the frontrunner in the world of online search and advertising, has rolled out an updated Performance Max best practices guide that presents a goldmine of strategies tailored for retail

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Harnessing Personalisation to Drive Ecommerce Sales: A Winning Strategy!

Did you know that 82% of Aussie adults shopped online in 2022? With the Australian e-commerce market exploding to a massive US$36.8 million and set to grow at 9.7% each year, everyone is jumping on the e-commerce bandwagon! So, what do you need to do to stand out and drive sales for your own online

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Top Reasons Why Online Banners Are Still Powerful In Advertising

Banners have a history that goes deep back into old times. In the past, people used banners to do all sorts of things; banners were flags to distinguish one state from all others, and another type of banner called vexillum would accompany armies to the battlefield. Things have changed dramatically, and banners have been used

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What Is a Good ROAS? How to Calculate and Optimize Your Ad Spending

Digital ad spending is expected to reach a whopping $571.16 billion in 2022. Marketers, ad agencies, and brands spend thousands of dollars to make the right impression on their target audience. With so much money on the line, it’s important to see if your ad campaigns are actually effective — are they generating the desired

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Google Ads Quality Score: How to Improve Your Ads and Start Spending Less

Imagine asking a shop assistant for a blue tie and receiving a pair of purple flip-flops instead. You’d definitely feel that they didn’t understand what you were looking for. Consumers experience similar confusion when they search for a specific item and see ads that have nothing to do with their search intent. Google wants its

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10 TikTok Ads Examples to Help You Advertise on the Platform

TikTok smashed through 1 billion users in 2021 — just five years after its founding in 2016. It may not have as many active users as dominant social media and advertising platforms like Facebook and Twitter yet, but such fast growth implies that it’s quickly becoming an important place for brands to start advertising. That

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