5/5 – (25 votes) In 2020, over two billion people purchased goods online, with e-commerce sales generating 4.2 trillion dollars worldwide. As an e-commerce site, you want to take a chunk of that pie. An effective way to do that is by finding a niche for your site. When you have an e-commerce site, you want to attract people to your products and services while also establishing customer loyalty. This is what finding your niche is about. A business niche is the focus area within a larger market. It’s a good way for small businesses to establish themselves and carve
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