In the B2B SaaS landscape, standard link building is broken. For years, the play was simple: hire a vendor, hand over a retainer, and watch them chase vanity domain metrics by securing contextual links from second-tier tech blogs that no actual software buyer has ever visited. But search algorithms have evolved, and the goalposts have shifted significantly. With the rise of AI-driven search models like Google AI Overviews, Perplexity, and ChatGPT, backlinks are no longer just votes of confidence for Google’s traditional index. They are the training data and reference points that AI models use to synthesize recommendations. If your
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