5 / 5 ( 1 vote ) If you own a marketing or web design company, you’ve lively had clients ask if you can handle their search engine optimization (SEO) too. It makes sense—you do digital, so why can’t you serve as a one-stop-shop? The problem is that, like any aspect of your business, SEO takes expertise. The last thing you want to do is stray outside of your core competency and do a mediocre job. Best case scenario, it goes . . . okay, but you’ve spent time and energy that would’ve been better used elsewhere. Worst case, you
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