Search behavior is undergoing one of the most significant transformations since the introduction of Google’s Knowledge Graph. Traditionally, search engines acted as gateways that directed users to external websites. Today, AI-powered search features such as: These formats increasingly satisfy user intent directly on the search results page. As a result, a growing share of searches now end without a click to any external website. According to SparkToro’s 2026 analysis based on Similarweb clickstream data, 68.01% of Google searches in the United States ended without a click between January and April 2026, up from 60.45% in 2024. Over the same period,
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