Well, I’m always a fan of the second option.
I love it when I get a push from the outside.
How this relates to Featured Snippets is, when trying to win a Featured Snippet, you should always look for a snippet that Google isn’t ‘happy’ with.
In other words, look for cases where Google is looking for a better alternative and then show up with that perfect solution.
An easy way to do this is to look for a volatile Featured Snippet. One where Google is consistently changing URLs.
In this post, I’ll show you two different types of Featured Snippet volatility through the lens of the Rank Ranger SERP Features Monitor and how you can deal with it.
https://www.rankranger.com/blog/featured-snippet-volatility
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