Our Favorite Social Media Tools for 2023

Although tools alone won’t make your social media program shine, having the right tools in your arsenal can be the difference in building an impactful online presence. Over the past two decades, we’ve tested a ton of social media tools, and here are our favorites

HeyOrca – $79/month: Schedule with Ease

HeyOrca is an incredibly user-friendly tool that revolutionizes social media scheduling. It offers features like collaborative planning and streamlined approval processes. More than just a scheduling tool, HeyOrca provides a visual content calendar, making it easier to organize, review, and manage posts across different platforms. It simplifies cross-platform management and ensures a consistent and coordinated online presence.

Canva – $12.99/month: Unleashing Your Creativity

Canva is a design tool that caters to both beginners and professionals. It’s a convenient solution for creating eye-catching social media graphics without needing an extensive background in graphic design. Canva offers a vast selection of templates and design elements, from fonts to icons and images, helping to transform ideas into visually stunning content in minutes.

Adobe – $54.99/month: Design Mastery

The Adobe suite, known for its advanced design capabilities, is a must-have tool for those seeking to take their visual content to the next level. From Photoshop’s image editing prowess to Illustrator’s vector graphic capabilities and Premiere Pro’s video editing excellence, Adobe provides a comprehensive suite that delivers professional-level results. The learning curve might be steep, but the results are worth the investment.

FlexClip – $19.99/month: Master of Social Videos

FlexClip is a powerful tool for creating social media videos that resonate with viewers. A simple drag-and-drop interface allows you to combine photos, video clips, and music into engaging video content. FlexClip’s library of customizable templates can cater to various scenarios, from product introductions to event promotions. The tool’s versatility makes it a go-to resource for creating standout video content.

Sprout Social – $249/month: Comprehensive Social Media Management

Sprout Social is a leading name in social media management tools, serving as a one-stop solution for businesses of all sizes. With capabilities including post-scheduling, performance analytics, and team collaboration, Sprout Social equips users to manage their social presence effectively. In addition, the platform’s robust analytics help to gauge content performance and understand audience behavior, driving data-informed strategies.

Sprout Social – Custom Pricing: Superior Social Listening

Sprout Social’s social listening feature is another valuable asset for digital marketers. It helps track, analyze, and respond to online conversations about brands and industries. Sprout provides insights into what’s being said about a brand and its competitors, enabling users to make more informed marketing decisions and build stronger relationships with their audience.

Drop Box – $9.99/month: Effortless Asset Sharing

Drop Box provides a seamless solution for sharing and storing digital assets. It’s an efficient platform that helps teams manage and distribute files. Whether sharing graphics, videos, or other documents, DropBox ensures quick and secure access to necessary files. Its cloud-based storage system benefits remote teams, offering convenience and increasing productivity.

Upfluence – Custom Pricing: Simplified Influencer Management

Upfluence is an innovative tool designed to facilitate influencer marketing. It helps identify, manage, and analyze influencers across different social media platforms. With features such as an extensive influencer database and detailed analytics, Upfluence makes executing and measuring successful influencer campaigns easier. 

In conclusion, the right tools can dramatically enhance your social media strategies, elevating your online presence and engagement. However, if managing these tools feels overwhelming or you’re looking for a more holistic, hands-off approach, Volume Nine is ready to help. As a full-service digital marketing agency, Volume Nine provides various services, including social media management, using these tools, and more to ensure you can focus on what you do best – running your business.