If you’re familiar with SEO, you may have heard the term “entity SEO” thrown around. But what exactly is entity optimization and how does it work? Simply put, entity SEO is a strategy that focuses on optimizing your website and content for entities rather than just keywords. But what exactly are entities? Entities are people, places, things, and concepts that are unique and distinguishable. They can be anything from a person’s name to a specific brand or product. By optimizing your website and content for these entities, you’re not only improving your chances of ranking for specific keywords, but also
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