In recent years, Over-The-Top (OTT) advertising has gained significant attention in the digital marketing world. With the growing popularity of connected TV (CTV) platforms, advertisers have shifted their focus toward reaching audiences through streaming services, bypassing traditional cable and satellite TV. This article explores what OTT advertising is, how it works, and the key benefits it offers brands looking to enhance their advertising strategy. Core Components of Over-the-Top Advertising How Does an OTT Advertising Work? Over-the-top advertising is a form of programmatic OTT advertising, where automated technology helps deliver ads to the right audience at the right time. Here’s how
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