Building your brand’s online presence can feel like you’re competing with many others, but PR link building can help you stand out. It works by getting your brand mentioned on trusted media outlets and high-authority websites, which boosts both your SEO and credibility. PR backlinks come from reputable sources like news websites, journalists, and influencers who mention your brand in their articles. These links signal trust and authority to search engines, helping improve your rankings. According to a survey of 113 SEO experts, 67.3% of them consider digital PR the most effective link-building tactic, outpacing guest posting and other methods.
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