Navigating the Privacy Tightrope: Personal Data and Social Media Marketing

Navigating the Privacy Tightrope: Personal Data and Social Media Marketing

Navigating the Privacy Tightrope: Personal Data and Social Media Marketing

As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past. On the other, you have privacy concerns from consumers.

Customers

Navigating the Privacy Tightrope: Personal Data and Social Media Marketing

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