June 2024

Google and Bing stress the importance of lastmod in XML sitemaps

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling […]

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How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them. The post How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants appeared first on Search Engine Journal. https://www.searchenginejournal.com/how-to-reduce-wasted-ad-budget-the-hidden-cost-of-close-variants-spa/518166/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing

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Daily Search Forum Recap: June 18, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console reports with # signs in them are not related to canonicalization in Google Search… https://www.seroundtable.com/recap-06-18-2024-37584.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools

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The Ever-Shifting Sands of SEO A Guide for Businesses in the Digital Age

The Ever-Shifting Sands of SEO A Guide for Businesses in the Digital Age

The world of SEO (Search Engine Optimisation) is a dynamic ecosystem, constantly evolving to prioritise user experience and satisfaction. To stay competitive in today’s digital landscape, businesses need to be nimble and adaptable, constantly evaluating and refining their SEO strategies. Here’s insight from our SEO and digital marketing agency in Melbourne. From Keywords to User

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Marketing Specialist vs. Generalist: Which Path Should You Take?

Marketing Specialist vs. Generalist: Which Path Should You Take?

Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades? https://www.semrush.com/blog/marketing-specialist-vs-generalist/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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YouTube Tests Crowdsourced Annotations For Videos via @sejournal, @MattGSouthern

YouTube tests crowdsourced context notes, allowing creators and viewers to annotate videos. The post YouTube Tests Crowdsourced Annotations For Videos appeared first on Search Engine Journal. https://www.searchenginejournal.com/youtube-tests-crowdsourced-annotations-for-videos/519858/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo

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Daily Search Forum Recap: June 17, 2024

Here is a recap of what happened in the search forums today… https://www.seroundtable.com/recap-06-17-2024-37579.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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Google Father’s Day Weekend Search Ranking Volatility

Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by Google. https://www.seroundtable.com/google-fathers-day-weekend-search-ranking-update-37576.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing

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How To Build A Diverse & Healthy Link Profile via @sejournal, @AndrewDennis33

This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile appeared first on Search Engine Journal. https://www.searchenginejournal.com/diverse-link-profile/251309/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing

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Google Search Generative Experience: 8 SEO Tips for Your Website

Google Search Generative Experience: 8 SEO Tips for Your Website

Editor’s note: Google launched its AI-generated search results on May 14, 2024. Renamed “AI Overviews,” the feature was heavily criticized for inaccurate (and sometimes dangerous) answers. Google has since decreased the frequency with which generated answers appear in the SERPs. More changes and updates to the feature are expected in the months to come. In

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The Ultimate Guide to Google My Business (GMB)

The Ultimate Guide to Google My Business (GMB)

What is Google My Business? Google My Business (GMB) is a free tool that business owners can use to manage their online presence across Google Search and Google Maps. This profile also puts out important business details, such as address, phone number, and operating hours, making it easily accessible to potential customers.  When you click

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Top 10 SEO Rules to Improve Your Google Rankings

Top 10 SEO Rules to Improve Your Google Rankings

Learn the 10 SEO rules you should follow to maximize your organic search visibility. https://www.semrush.com/blog/seo-rules/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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Google On Traffic Diversity As A Ranking Factor via @sejournal, @martinibuster

Despite being clear in his original statement recommending diversifying traffic sources, someone still asked SearchLiaison if traffic diversity is a ranking factor The post Google On Traffic Diversity As A Ranking Factor appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-on-traffic-diversity-as-a-ranking-factor/519689/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency

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Daily Search Forum Recap: June 14, 2024

Here is a recap of what happened in the search forums today… https://www.seroundtable.com/recap-06-14-2024-37568.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Daily Search Forum Recap: June 14, 2024 Read More »

Top 12 Best SEO Reporting Tools to Enhance Agency Efficiency and Boost Client Satisfaction

The post Top 12 Best SEO Reporting Tools to Enhance Agency Efficiency and Boost Client Satisfaction appeared first on SE Ranking Blog. https://seranking.com/blog/best-seo-reporting-tools/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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AI Writer: Friend or Destroyer of Site Rankings? (Tips and Features of Use)

https://serpstat.com/blog/ai-writer/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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How to Identify Websites For High-Quality Guest Posts In 2024

How to Identify Websites For High-Quality Guest Posts In 2024

Link-building is a significant needle-mover for SEO, which is something we bring up time and time again on this blog.  Yet, for the process to bear fruit, you need to know which tactics are worth your time and which aren’t.  One of the most tried-and-true methods for building powerful backlinks is to publish guest posts

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Semrush Updates: Game-Changing AI Enhancement You Need to Try

Semrush Updates: Game-Changing AI Enhancement You Need to Try

Here’s a comprehensive look at the eye-catching improvements we’ve made recently, helping you with everything from strategy to content creation to AI assistance. https://www.semrush.com/blog/semrush-updates-game-changing-ai-enhancement-you-need-to-try/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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The 6 Biggest SEO Challenges You’ll Face in 2024

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should pay… Read more › https://ahrefs.com/blog/seo-challenges/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The Google Leak: insights and implications for SEO best practices

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community.

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LinkedIn Rolls Out New Newsletter Tools via @sejournal, @MattGSouthern

LinkedIn launches newsletter upgrades: custom covers, subscriber alerts, embedded profiles, and preview links. The post LinkedIn Rolls Out New Newsletter Tools appeared first on Search Engine Journal. https://www.searchenginejournal.com/linkedin-rolls-out-new-newsletter-tools/519572/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking

LinkedIn Rolls Out New Newsletter Tools via @sejournal, @MattGSouthern Read More »

Daily Search Forum Recap: June 13, 2024

Here is a recap of what happened in the search forums today… https://www.seroundtable.com/recap-06-13-2024-37561.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Daily Search Forum Recap: June 13, 2024 Read More »

<div>Enterprise SEO Explained: Its Advantages & Challenges</div>

Enterprise SEO Explained: Its Advantages & Challenges

Discover the benefits and hurdles of enterprise SEO, optimizing large-scale websites for peak performance. https://www.semrush.com/blog/enterprise-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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Optimize for rich results with the Rich Results Testing Tool

Optimize for rich results with the Rich Results Testing Tool

Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus keep an eye on any errors to fix and improvements to make.

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Vulnerabilities In WooCommerce And Dokan Pro Plugins via @sejournal, @martinibuster

Vulnerability alert for WooCommerce plus a critical vulnerability rated 10/10 patched in Dokan Pro WooCommerce plugin The post Vulnerabilities In WooCommerce And Dokan Pro Plugins appeared first on Search Engine Journal. https://www.searchenginejournal.com/woocommerce-vulnerabilities-in-woocommerce-and-dokan-pro/519254/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks

Vulnerabilities In WooCommerce And Dokan Pro Plugins via @sejournal, @martinibuster Read More »

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