In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including:
The advantages of GA4 over Universal Analytics
How you can tell a better story with Google Analytics 4
How GA4 deals with different properties
Will GA4 replace software like heat map or CRO software
Does GA4 help you visualize your buyer’s journey
Is there better data available in GA4?
https://www.rankranger.com/blog/google-analytics-4-vs-universal-analytics
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