The Best Digital Marketing Content for Each Level of the Sales Funnel

We get it – You love your customers; you believe in the value of your business; you want to do what’s right. But you also want sales. With the direction brands are moving in today, sometimes it almost feels a little shameful or embarrassing to say it out loud. But yes; you do need sales. And it’s okay to want sales! So, to help you out, our digital marketing team has put together a basic sales funnel and matched it with the highest-performing digital content formats for each level to help you get those sales rolling in. 

Here we go! 

Top of the Funnel 

Okay, so the top of the funnel is your broadest section – the content that makes initial contact with a potential buyer. 

The best content for the top of your sales funnel is: 

• SEO blog posts that are informative and original, focusing on what the consumer is looking for in a general sense

 • Social media videos that are promoted to your key target demographics, filled with tips and opinions 

• Infographics that are great for sharing, absorbing what your product is about, and creating brand/product awareness

Middle of the funnel 

This is where the potential customer starts looking in more detail at your product, business, and services – their research stage.

The best content for the middle of your sales funnel is: 

• How-to articles that are more focused on specific consumer issues and detail how your product or service solves them 

• How-to videos that show people your product or service in action, are detailed but make the concept much easier to understand and offer high value to your audience 

• Gated guides that people have to subscribe to for free to get access to them, that are more detailed or technical 

• Welcome emails that are designed to make people want to click through to your product or service, that are personal, engaging, and contain content targeted to their needs and interests 

• Webinars and events where your teams talk about current issues relevant to your consumers, audience, and industry, where people can engage and ask questions through streaming

Bottom of the funnel
 

This is the final push that turns an interested person into a consumer. The content here should not only convince them that you are the right business to buy from, but also helps to turn them into loyal customers and cheerleaders for your brand.

The best content for the bottom of your sales funnel is:

• Sales content that includes offers and incentives to click through to a product and service 

• Service/product pages on your website that are informative and allow people to become buyers quickly, easily, and securely with just one click 

• Testimonials that build authenticity and authority, that show how happy your existing customers are and give potential customers a taste of what’s to come if they buy from you 

• Stories about what your business is about, your values, and your people as well as video and social media stories about past projects

So, there you go!

Need digital marketing content that drives sales without being cheesy, low-quality, or boring? 

Okay, so the top of the funnel is your broadest section – the content that makes initial contact with a potential buyer.

The best content for the top of your sales funnel is: 

• SEO blog posts that are informative and original, focusing on what the consumer is looking for in a general sense 

• Social media videos that are promoted to your key target demographics, filled with tips and opinions 

• Infographics that are great for sharing, absorbing what your product is about, and creating brand/product awareness