Google introduced website speed as a ranking factor in 2010 to improve user experience. Site speed only affected a small percentage of search queries and mainly impacted slow-loading sites. The site speed signal applied to all Google search results and was based on various factors, including the user’s connection, device, and browser. User’s who are using faster fiber broadband connections, like AT&T Fiber plans or Airtel Fiber plans can easily browse the site without any issues because their connection is faster. However, for slower connections, site speed is a major issue. Also read: Complete Guide To Improve Your Page Speed
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