Customer relationship management (CRM) can be useful for both current and potential clients of an agency. In fact, studies show that using CRM software can result in an increase of up to 22% in client retention rates. Using customer relationship management (CRM), agencies can keep track of important customer details like contact information, buying habits, service histories, and call logs. This helps users understand which services and packages might be relevant or helpful to them. This ensures client satisfaction and, potentially, repeat purchases. CRM platforms offer data-driven analytics, which provides invaluable insights into customer behaviors and preferences. This makes it
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