That’s what we’re going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including:
How to use Quality Scores to improve your SEO
Audiences versus keywords
Auction prices of different channels
What SEOs can learn from PPC tools
Five rules of engagement for landing pages and conversion tracking
https://www.rankranger.com/blog/5-seo-lessons-to-learn-from-ppc
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