Align Your Content Strategy with Google’s Helpful Content System

When you think of YouTube videos in terms of digital marketing, you’re probably thinking of those ads that pop up before or during whatever it is that you’re watching. But this type of video marketing is getting much smarter and more user-friendly to both viewers and people marketing their businesses. After all, I don’t think many of us appreciate ad interruptions! So, here’s what’s happening, from our Melbourne video marketing team.

They’re listening to video creators 

Shocking, right? A huge corporate (YouTube is owned by Google after all) is actually listening to the people who make the stuff they show! Now that you’ve caught your breath, here’s what they’re implementing.

• Broadening accessibility for hearing impaired people
• Automatic captions in more languages

This is also great for people who prefer keeping a video on mute but still getting the info they need. For example, if you’re looking up info to solve a problem at work while you’re in an open plan space.

Greater reach for YouTube Shorts 

YouTube shorts are short-format vertical videos of 60 seconds or less. You can think of them like Facebook reels or Instagram stories, or even TikTok’s. They’re endlessly scrollable, and the best thing about them is that they work cross-platform – that means they now pop up in Facebook feeds and search engine results. You can also put as many separate videos into a single short as you want, as long as it doesn’t go over the 60 second total. Just like long-format videos, users can subscribe, like, or dislike this content. Shorts can also now be viewed on all devices, including TV, making them very wide-reaching and accessible. 

New ways to earn 

Because YouTube is owned by Google and is the second largest search engine in the world, it’s no surprise that there are more and more ways to get a return on your video marketing. Not only do your videos also feature on Google results pages, but the YouTube Partner Program has also expanded. This means revenue sharing on ads, even for shorts, and lower eligibility thresholds (you only need 1000 subscribers, 4,000 valid watching hours, and 10m valid public shorts views) for earnings. 

New ways to use video in the education sector

Obviously, the point of marketing is to sell. But great marketing doesn’t push a sell – instead, it educates people and puts your business first when they’re ready to buy. With this, and the education sector in mind, YouTube is introducing educational video features like a new ad-free education video player that can be embedded into several popular educational apps, built-in paid and free course creation features, and even fun built-in quiz features.

Why video marketing is right for your business 

Video marketing gives your business Hollywood production on a small business budget! We’re loving video creation right now because it’s so creative and eye-catching – and because it really works well for small businesses.

• The total time spent watching videos increased by around 249% in 5 years
• In 2022, online video accounted for 5% of all web traffic
• 88% of people have been convinced to buy a product/service after watching a brand’s video
• 92% of video marketers reported that video gives them a positive ROI 

So, where can I find a video marketing agency in Melbourne?

Yoo-hoo, we’re right here! Our digital marketing team will help you position your brand, build an active and trust-based relationship with your customers, and create and manage all your online video content. In addition to simply superb video marketing, we also do social media marketing, SEO, web design, and more. Contact us today for expert online marketing and branding strategies that are affordable – and make all the right connections.