6 Things That SEOs Need to Know About Growth Planning

What has growth planning got to do with SEO? And what can SEOs learn from growth planning?

In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:   
   

Shareholder’s expectations around ROI planning   
Understand your client’s business model and sales process as well as they do       
Center your keyword focus around the client’s right-to-own
Plan campaign tactics for short-term, mid-term, and long-term value   
Monthly and quarterly analytics   
Stay in close communication with your clients about their ever-changing business priorities     

https://www.rankranger.com/blog/seo-growth-planning

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