February 2023

4 Tips for a Recession-Proof Digital Marketing Strategy

Australia, like much of the rest of the world, is set to have a tougher 2023. Even though we’re set to weather the global recession a little more easily, it’s a good time to shore your business up. Rather than cutting digital marketing costs, however, it’s better to make your strategy more resilient. Like advertising […]

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15 Marketing Statistics You Need to Know in 2023

Nearly 80% of marketers say their industry has changed more in the last three years than in the past 50. Consumer attitudes, preferences, and ways they engage with companies are changing rapidly, and brands must quickly shift strategies and tactics in order to keep up. In 2023, marketers should place a greater emphasis on data-based

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SEO News You Can Use: Google Announces Rollout of February 2023 Product Reviews Update

SEO News You Can Use: Google Announces Rollout of February 2023 Product Reviews Update

Google has just announced the latest Product Reviews update. The announcement, made on February 21, 2023, via Twitter, will apply to more than just English this time around.  The update is the sixth of its kind, applying to 11 different … SEO News You Can Use: Google Announces Rollout of February 2023 Product Reviews Update

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Examining the Two Sides of AI: Benefits and Risks

https://serpstat.com/blog/examining-the-two-sides-of-ai-benefits-and-risks/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages

SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages

How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out https://www.semrush.com/blog/seo-split-test-result-the-impact-of-removing-seo-copy/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords

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Get These 6 Types of Backlinks (+ 4 Types to Avoid)

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you start your link building journey the right way. I will… Read more › https://ahrefs.com/blog/types-of-backlinks/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Google Ads Announces Changes To Location Targeting Settings via @sejournal, @MattGSouthern

Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-ads-announces-changes-to-location-targeting-settings/481012/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking

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Daily Search Forum Recap: February 27, 2023

Here is a recap of what happened in the search forums today… https://www.seroundtable.com/recap-02-27-2023-34976.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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Content Marketing Goals: How Many & Which Ones

  First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.  In this article, I’ll share a perspective on what’s wrong with the typical… Read more › https://ahrefs.com/blog/content-marketing-goals/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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What Is Google Lighthouse and How To Use It

What Is Google Lighthouse and How To Use It

Google Lighthouse is an open source API designed to help web developers audit their website’s performance and quality based on certain metrics. One of the metrics is search engine optimization (SEO), which makes Lighthouse an incredibly useful tool for helping … What Is Google Lighthouse and How To Use It #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert

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eCommerce SEO: How to be a Big Fish in a Huge Pond

eCommerce SEO: How to be a Big Fish in a Huge Pond

 Do you want to drive more targeted traffic to your eCommerce store without having to pay for clicks? Then you need to implement an eCommerce SEO strategy to make that dream a reality. Search engine optimization (SEO) refers to tweaking your on-page and off-page content to cater to search engine algorithms.  When done correctly, you

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21 Great Search Engines You Can Use Instead Of Google via @sejournal, @ChuckPrice518

AI is shaking up search. Here are some Google alternatives you can try, offering better search experience and higher levels of privacy. The post 21 Great Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal. https://www.searchenginejournal.com/alternative-search-engines/271409/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing

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Daily Search Forum Recap: February 24, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… https://www.seroundtable.com/recap-02-24-2023-34967.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking

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SEO and Digital Marketing: A Comprehensive Guide for Small Businesses

SEO and Digital Marketing: A Comprehensive Guide for Small Businesses

As the world has gotten more digitalized, traditional modes of marketing have almost entirely been displaced by digital ones. Internet access is available to almost everyone in the world. Therefore, the Internet of Things (IoT) expansion has made digital marketing … SEO and Digital Marketing: A Comprehensive Guide for Small Businesses #seotips #seo #digitalmarketing #searchengineoptimization

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Keyword clustering guide

Keyword research is the primary task of any SEO strategy. Besides finding the most profitable terms you can rank for, there’s a whole deal of work that goes into analyzing them before putting them to […] The post Keyword clustering guide appeared first on SE Ranking Blog. https://seranking.com/blog/keyword-clustering/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing

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10+ HTML tags (& attributes) that you should know in 2023

HTML is the cornerstone of the internet. It defines the structure of the website and brings your pages to life. Tags are part of the HTML markup – they… The post 10+ HTML tags (& attributes) that you should know in 2023 appeared first on Mangools. https://mangools.com/blog/seo-html-tags/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips

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Local Keyword Research for SEO: What It Is & How to Do It

Local Keyword Research for SEO: What It Is & How to Do It

Learn how to find—and target—keywords searchers use when looking for local products and services online https://www.semrush.com/blog/local-keyword-research/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

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7 Marketing Objective Examples (+ How to Set Yours Right)

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every… Read more › https://ahrefs.com/blog/marketing-objectives/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Five video optimization tips to help boost your landing page conversions

Five video optimization tips to help boost your landing page conversions

30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to

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Check validity of structured data in Google Search Console

Check validity of structured data in Google Search Console

Google Search Console is an essential tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to maximize your listings in the results. One of the many cool features of Search Console is the structured data analyses found in the Enhancement reports.

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Google Updates Guidance On How to Qualify For Discover Traffic via @sejournal, @martinibuster

Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System The post Google Updates Guidance On How to Qualify For Discover Traffic appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-discover-guidance/480902/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia

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Daily Search Forum Recap: February 23, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… https://www.seroundtable.com/recap-02-23-2023-34958.html #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking

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Organic Keyword Research: How to Use N-grams to Find New Opportunities

Organic Keyword Research: How to Use N-grams to Find New Opportunities

There are lots of ways to perform key research to put together an SEO strategy. But, if you need to get a sense of your ranking opportunities quickly or are looking for new ways to refine your own research process and increase organic search traffic, this will be valuable for you.  Our process involves using

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How To Increase Your Traffic 50 Percent With Google Search Console (Without New Backlinks)

How To Increase Your Traffic 50 Percent With Google Search Console (Without New Backlinks)

Do you want to increase your website traffic without building single backlinks and any paid tools? Then stick to this post because, in this article, I will share my step-by-step guide on how to increase your site’s organic traffic without … How To Increase Your Traffic 50 Percent With Google Search Console (Without New Backlinks)

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