As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram — but there are always new platforms emerging. And it can be hard to keep up.
Here’s a short list of social media platforms that your business needs to be on in 2023:
If you’re not familiar with TikTok, it’s basically a short-form video platform where users can share creative and funny videos set to music. It’s become insanely popular with Gen Z — so much so that Facebook is reportedly working on its own TikTok clone. What sets TikTok apart from other social media platforms is its focus on creative content.
While users can certainly scroll through the app without posting anything themselves, the app encourages users to be creative and have fun with their content. For businesses, this presents a unique opportunity to reach out to potential customers in a way that’s not possible on other platforms. Instead of simply posting ads or product photos, businesses can create fun, creative content that’ll appeal to TikTok’s target demographic of 13-24 year olds.
Vero is a social media platform that launched in 2015 but is only now beginning to gain traction. The platform markets itself as being “true social,” meaning that it’s designed to help people connect with each other on a more personal level than other platforms like Facebook or Instagram.
To achieve this goal, Vero does not use algorithms to determine which posts users see in their feed. Instead, it displays posts chronologically so users always see the latest updates from the people they follow. The platform also allows users unlimited storage for photos and videos, so users can share as much content as they want without running into any space limitations.
Discord started out as a gaming chat app but has since evolved into much more than that. It now has over 250 million registered users and is becoming increasingly popular with Gen Zers and millennials. Discord offers businesses a number of ways to reach their target audiences, whether it’s through server sponsorship or by creating their own server. If you have a product or service that would appeal to gamers or tech-savvy users, Discord could be a great option for you.
Although Snapchat has been around since 2011, it has only recently become a popular platform for businesses and marketers. Snapchat allows users to send photos and videos called snaps, which disappear after they’ve been viewed once, to each other. In addition, the app offers a number of features that give businesses the opportunity to reach out to potential customers directly.
For example, businesses can create and run ads that are targeted at specific demographics and appear between different types of content (e.g., stories or live snaps) through Snapchat’s ad manager. Businesses can also craft custom filters and lenses for Snapchat users to use when taking photos or videos. These filters and lenses can be branded with the business’s logo or message and are a great way to increase brand awareness among Snapchat’s target demographic of 18-34 year olds.
With over 15 million daily active users, Twitch presents a unique opportunity for businesses to build brand awareness. By creating engaging content and partnering with influencers, businesses can reach a large audience of potential customers on Twitch. It provides businesses with an opportunity to directly engage with their customers.
Whether you’re hosting a Q&A session or providing customer support,Twitch offers a personal and interactive way to connect with your audience.
Thanks to features like product pages and donations, businesses can use Twitch to drive sales. By providing viewers with easy ways to purchase your products or donate to your cause, you can turn viewers into paying customers on Twitch.
Also, businesses can use Twitch to grow their community. By hosting events, giving away prizes, and partnering with other streamers, businesses can expand their reach on Twitch and build a loyal following of customers and fans.
If you’re looking for a business social media platform to watch, Reddit is a great choice. The site has a huge user base at over 330 million monthly active users and is constantly growing. Reddit’s divided into topic-based communities called subreddits, so it’s easy to find and connect with people who share your interests.
Plus, it’s perfect for businesses of all sizes – from small businesses to large corporations. It’s an excellent platform for content marketing. If you create quality content that’s relevant to your business, you can get it in front of a large audience on Reddit. This can help you generate leads, build brand awareness, and drive traffic to your website.
If those aren’t reasons enough to be watching out for Reddit, then the fact that it’s free to use is a huge bonus. That means you don’t have to worry about spending money on advertising. This makes Reddit a cost-effective way to market your business – and the ideal platform for businesses on a budget. So if you’re not already on the platform, now’s the time to start taking advantage of its many benefits.
As we move into 2023, there are a lot of new social media platforms businesses need to be on. From TikTok to Snapchat, there are plenty of opportunities for businesses to reach their target audiences in new and innovative ways. So what are you waiting for? Get on these platforms before your competition does!
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