People Also Ask vs. Things to Know SERP Features

People Also Ask vs. Things to Know SERP Features

Over the last few months, our SERP Team has been keeping an eye on a new SERP feature using our Mobile SERP Features Tool.

Things to Know.

This feature is designed to give the searcher well-organized Featured Snippet style information on a topic as well as click through to specific URLs to dig into those topics and read more.

Our CEO Shay Harel recently asked a question about the Things to Know feature.

Surely the new feature plays the same role as a People Also Ask box, just with fewer options?

Personally being a curious person, the question kept me up at night.

After looking at the data and doing a little SERP analysis, I found an answer. In this post, I explain what I found.

https://www.rankranger.com/blog/people-also-ask-vs-things-to-know

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