How Using AI to Write Content Actually Helps its Quality 

Picture this; you sit down at your desk on Monday to start work on a 10,000-word ebook that’s due by the end of the week – when you realize you have no idea where to start. 

After awkwardly twiddling your thumbs for a moment, you remember that you have AI writing software that you can use to brainstorm new ideas, outline posts, restructure sentences, and even write complete drafts. 

While there was once a stigma surrounding AI writers, more complex language models (GPT-3) and advanced machine learning have since silenced the naysayers. 

It’s also important to note that AI writing software is NOT here to replace human writers. As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. 

Instead of thinking of an AI writer as a replacement, think of it as an enhancement for your writing skills – essentially making you a half-robot writing superhero. 

In fact, it’s been proven that AI writing tools can increase business productivity by up to 40%. 

So if you’ve been staunchly against AI content writing, it’s time to see the light. 

That’s why we’ve put together this guide showing how using AI to write is actually a good thing and can improve not only your output but also the quality of your work. Read on to find out how. 

8 Benefits of Using AI Copywriting Tools 

AI tools are a fantastic way to supercharge your content creation. From getting rid of writer’s block for good to taking far less time to produce the first draft, AI tools have tons of uses for writers. 

Here’s a list of the top benefits you’ll enjoy by employing an AI writing assistant.  

#1: Produce content entirely free of grammar mistakes 

While AI tools can’t match human creativity and emotion, robots have us beat when it comes to accuracy. AI-generated content is entirely free of spelling and grammatical mistakes, so you’ll have to spend far less time proofreading. 

Beyond that, AI-powered proofreading tools such as Grammarly are always at work in the background, ready to highlight any mistakes you make. 

These tools can also suggest more concise ways of structuring your sentences, getting rid of the fluff and any unnecessary words. 

If you work with an editor, they’re sure to appreciate the fact that you took the time to proofread your article – and with the power of AI, you can do so in seconds. 

AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-form content. The AI will let you know if your sentences are too lengthy or if the overall document is too hard to read. 

That will tighten up your blogs, product descriptions, and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. 

#2: AI never sleeps or takes a break 

Another huge benefit of an AI writing assistant is that they will ALWAYS be there – even when you’re on vacation, sick, or having a bad day. 

Even if you’re an absentee employee due to a skull-piercing migraine, your AI content generator will still operate at 100% efficiency, which can help pick up your slack. That way, you can still meet deadlines and get your work done despite the way you feel. 

Say that you’re on vacation and have a piece of original content that’s due on the day of your return. 

Instead of spending your vacation outlining and writing a new post, you can simply have an AI writer knock out the project in its entirety. Then, you can quickly revise and edit the document on your return without missing a beat. 

#3: Save a ton of time 

Conducting research and outlining posts take up a lot of the time that goes into content creation. It’s a tedious process that’s long been a necessary evil. 

Yet, what if we said that you could completely do away with both processes?

AI writing tools make this dream a very real possibility. Many tools have the ability to provide a detailed outline for a post within seconds. They can also summarize research materials for you in no time. 

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. 

As a result, you’ll be able to produce content twice as fast as before, dramatically increasing your output. 

The best part?

The content AI tools produce is already SEO-optimized, with your target keywords already injected in the right spots. They also have built-in plagiarism checkers, so the content they produce is 100% original (it will check your original content for plagiarism, too). 

#4: Improve your content marketing ROI 

SEO and content marketing strategies involve a ton of manually written content. There are blogs, landing pages, emails, product descriptions, calls to action, and more. 

Having human writers tackle all these projects takes quite a bit of time and money. 

With an AI writing assistant, you can drastically reduce the resources required to produce your content. 

AI tools can produce high-quality content that only requires a few edits and tweaks from humans. 

That means you can start rolling out your SEO and blog strategies twice as fast, leading to quicker returns you spent far less on. 

Cleverly written AI articles will also help you generate more leads and conversions. The more pieces of content you can release to drive customers down your sales funnel, the better – and using AI to write is the most efficient way to do so. 

#5: Reduce costs yet higher quality 

Many artificial intelligence writers feature reasonable monthly subscription fees, which is a more cost-friendly option than most human writers. 

As such, your budget will benefit from incorporating AI writing assistants. 

Yet, that doesn’t mean that you should do away with human writers altogether, as you’ll still need them for editing, emotions, creativity, and passion. 

The best method is to use a combination of human and AI writers. Doing so will save you money and increase your efficiency and output, so it’s a true win-win. 

Even though you’ll be spending less on your content, the quality won’t take a dip. In fact, using AI to write will cause your quality to improve. 

Freelance writers can also take advantage of these benefits, as AI writing tools can help them meet their deadlines with ease (as well as take on more projects). After all, a solo freelance writer can only take on so much work – but with the help of AI writing tools, it becomes much easier to scale their business while remaining the only employee. 

#6: The end of writer’s block 

A huge benefit of using AI to write is that you’ll never run out of ideas, and we mean that in the most literal sense. If you’re ever experiencing writer’s block, all you need to do is bring up your AI writing assistant. 

Throw some topics into the tool, and let it work its magic. 

In seconds, you’ll be able to generate topic ideas, outlines, and even complete paragraphs to get your creative juices flowing. That way, you’ll have a much-needed jumping-off point to begin sparking your own ideas. 

In short, using AI to write is the ultimate remedy for writer’s block. Even in the most severe cases, you can let the AI write the entire post for you and then go back and add your own ideas after the fact. 

There’s no limit to the types of content that AI writers can produce, either. From marketing copy to business emails, applications like Jasper AI (formerly Jarvis) and Copymatic can handle them all with ease. 

Writer’s block is a notorious cause of anxiety amongst all writers that AI completely gets rid of, which is great for your mental health. 

#7: Update and repurpose existing content 

Content is king in this age, yet there are only so many topics to blog about in any given niche. That’s why there’s the need to update and retool existing content to grab new views and conversions. 

As a writer, coming up with different ways to talk about the same topics can be incredibly difficult at times. 

With an AI writing tool by your side, you will have an unlimited number of ways to talk about the same topics. As such, you’ll be able to quickly and efficiently update your old content, all while adding new insights and taking new angles on familiar subjects. 

It’s yet another way that AI writing tools can optimize your workflows to save valuable time and resources. 

#8: Outdo the competition  

With all the companies out there releasing content and trying to win the same audience you are, you need a secret weapon to stand out from the crowd. 

It’s an SEO best practice to outdo top-ranking content in order to take its place in the search engine results. 

AI writing software is perfect for finding ways to outdo your competitors. In particular, try to identify areas where they didn’t go into enough detail. With an AI writer, you can quickly uncover ways to add more depth to a competitor’s post, which will help you blow by them in the rankings. 

Using AI to Write Blog Posts: A Quick Guide 

Now that you know AI writing tools are the real deal, it’s time to learn how to use one to improve the quality of your content. 

Here’s a step-by-step tutorial on how to use AI to brainstorm, outline, and write a complete blog post. 

Step #1: Use AI to brainstorm topic ideas

If you can’t think of anything to post about, try typing some generic phrases into an AI writing tool. Here’s an example of what that might look like:

• User input: We create social media campaigns for clients. 
• AI tool output: How to Build a Successful Instagram Marketing Plan/ Best Practices of Social Media Campaigns/ 6 Common Social Media Campaign Mistakes 

Just like that, the AI tool generated three blog topic ideas that directly relate to the input phrase. Most AI tools will generate 4 – 8 results at a time, depending on your preferences. If you don’t like any of its suggestions, you can refresh the results to see brand-new ones. 

Step #2: Outline your new content 

Once you settle on a topic idea, you can use AI to create an outline for you. Here’s an example we got using the blog title How to Build a Successful Instagram Marketing Plan:

• How to get more followers
• Posting tips
• What type of images to post
• Tips for hashtags
• How to promote your account
• Conclusion

As you can see, you now have a complete outline for the post, including all the headers and a conclusion. That will clue you in on what you need to research to start writing the content. 

Step #3: Conduct AI-assisted research 

AI can help you save a ton of time during the research phase, too. Many AI tools have text summarizers that will help you get the gist of what lengthy articles are about in a few minutes. Essentially, they create ‘cliff notes that you can use to expedite your research. 

Genei is an AI-powered tool that excels in this regard, and Copymatic has a text summarizer that you can use, too. 

Step #4: Draft and edit the article 

Now you’re ready to knock out the article. You can use the AI generator to write the post for you, or you can only use it whenever you hit a brick wall. 

If you’re having a hard time phrasing a sentence or paragraph, the AI tool can help you come up with the most optimal way to do so. 

Once the AI generates content, it’s imperative to edit it yourself. Check the copy for accuracy, plagiarism, natural flow, and human emotions. Along the way, interject your own thoughts and ideas to enhance the quality of the writing. Once you run a grammatical check (which should happen automatically for generated content), you’ve got a whole post ready to publish. 

Final Thoughts: Using AI to Write Better Content 

By now, you should have a better understanding of the benefits of using AI writing software programs and how to use them. 

Instead of replacing human writers outright, these programs serve as a way to bolster the efforts of writers in numerous ways. From getting rid of writer’s block to outdoing competitor content, AI writing tools are certainly the way of the future. 

Do you need five-star blog writing services for your company?

Then don’t hesitate to check out HOTH Blogger, our renowned blogging service where we create outstanding content for your website.    

 

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