5/5 – (20 votes) Chances are, your content won’t be in just one place. You could have a website, social media profiles, and an email newsletter. SMS could be part of your marketing mix. While some of these audiences will be different, your customers will often connect with your brand in more than one way. For example, someone might subscribe to your email newsletter, follow you on Facebook, and shop via your website. When your customers get the same type of content no matter how they connect, it’s called an omnichannel approach. Spreading your marketing strategy over multiple channels can
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