Pay-per-click, or PPC, is a form of online advertising in which the advertiser is charged a fee every time one of their adverts is clicked. In essence, you are paying for targeted online traffic. When PPC is implemented properly, the cost is negligible because each click is valued more than you are charged. For instance, if you pay ₹5 for a click and the click generates a ₹500 transaction, you will have profited immensely. Competitive analysis is almost always foremost on your mind for PPC in digital marketing – regardless of whether you are starting a new PPC profile or
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