As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists, writers and perhaps even directors, were still making in 2021. Here’s the top-five offences of the past year. 1. Not creating a content brief A common misconception about content briefs is that they’re a tool […]
The post 5 Content Strategy Missteps to Avoid in 2022 appeared first on Searchmetrics SEO & Content Marketing Blog.
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