June 2022

Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few mildly embarrassing missteps. MOZ was removed from the Google index after an overly-broad DMCA request. And it was later discovered that Google’s official digital marketing

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Search engine optimization on autopilot doesn’t work. It calls for a individual approach tailored to your industry. This article outlines SEO by industry, which is how SEO differs by economic sector and what to focus on per industry. It’s important to understand that your SEO team is engaged in a myriad of tasks. In fact,

When creating a social media campaign, tracking is crucial. The reason? Social media marketing generally consists of many working parts that exist on multiple platforms. This means you’ll find your data in many different places. There are two problems with this. It’s almost impossible to understand your data if you look at the parts separately

When you visit a physician, the first thing they will do is take your vitals like your blood pressure, temperature, and respiration rate.  Well, whenever Google looks at your website to determine if it’s relevant for a search query – it does the same thing by checking your core web vitals. Instead of checking blood