The Google Keyword tool can help you find long tail keywords that aren’t as competitive and then help you to build content around these words. The most competitive keywords are a real fight to place with and yet most searchers will use alternative keyword searches and those are what you can target with Google Keyword Tools. Not only will you have an increase in traffic you’ll have traffic that you would not normally get but that is certainly a fit for your niche.
The Google Keyword Tool Box site is one way to utilize a number of tools that can be of benefit to you and your site. This site contains a number of tools such as Webmaster Central Tool Set, Website Analytics, AdSense Webmaster Income, Free Webmaster Blog, and more. When you take advantage of these tools you can really make the most out of your keywords.
If your niche is especially competitive, this is a great way for you to start to build up small recurring traffic so that you can engage the users.
However, if you choose to look at other related keyboards and expand on your keywords or keyword phrases then you have the opportunity to see your free traffic consistently grow and expand.