That strategy is called topical authority.
This SEO paradigm shift is a result of search engines attempting to understand the meaning of search queries to bring the best results for those queries.
This has changed SEO as we know it. Instead of optimizing content around keywords, we should now focus on optimizing content around entire topics.
When we do that successfully we achieve topical authority.
But…
How do you actually research your chosen topic?
In this post, I’ll show you some clear actions you can take to easily understand how Google organizes entities in its Knowledge Graph so that you can design a semantic SEO strategy that could position you as the authority in your chosen topic.
https://www.rankranger.com/blog/topical-authority-research
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