To achieve topical authority, you must create authoritative content that covers an entire topic. However, to be successful it really pays to first understand what entities exist in Google’s Knowledge Graph and how they are structured.
In my previous post, I covered how to research entities in Google’s Knowledge Graph.
The point of this analysis is to give you the information to figure out not only what content assets to make but also how to create a structure that not only makes sense to your readers but also to Google.
I explained that you are looking for:
Related Entities
Related Topics
Related Queries
In this post, I want to clarify the difference between related entities and related queries and why the difference makes a difference to how you do SEO.
https://www.rankranger.com/blog/related-entities-vs-related-queries
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