5 / 5 ( 7 votes ) Whether you are doing competitor analysis or looking to improve the SEO of your domain, it is crucial to determine website authority. Having good website authority is very essential for every domain because it can affect your site’s organic rankings. Search engines like Google also want to provide valuable information to users from trusted sources. So, if you have a good website authority then Google can consider your website at top places on the search results. In simple words, “more authority means more users and traffic”. But on the other hand, if your
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