Google June’21 Update: What is it about and What should the Webmaster Do?

The recent Google June’21 update has rolled out and it has been observed that many websites have seen a major visibility issue in Google SERP. What is the update about? The latest Google algorithm update, which was called “June 21st” by webmasters, seems to be related to how search results are ranked. As of now, there’s no clear-cut answer on what exactly caused this particular change – but we can speculate. Whatever the reason might be, there are some things you can do as a website owner.

It was not until two weeks after this update occurred that many websites across various industries began seeing noticeable fluctuations in their positions on Google SERPs.

Google claims that this is not an industry-specific, language-based, or category-specific change but rather it’s just the normal core algorithm update they use frequently. However, as per the SEMRush Sensor News, Shopping, Sports, Games, Finance, etc. have majorly been hit by this update.

As you can see above the most of the categories are witnessing major fluctuations. We have listed below top 50 winning and losing domains according to Sistrix index score.

Top 50 winning and Losing Domains after Google June update

Below are the list if top winning and losing domains according to the Sistrix visibility index score.

Top 50 winning domains

Refer: https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/ for the complete list

Top 50 Losing Domains

Refer: https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/ for the complete list

What to do if your rankings have dropped?

Google has advised that if you are facing a major drop in rankings you need to wait for the next update that will again roll out in July. There are chances that the ranking will be reverted in the July update. However, as a best practice, you can focus on the below important factors to do a self-assessment.

• The new SERP result is same or they have totally been changed after the Google June update?
• Is your page serving relevant information according to the user’s intention?
• Does the content provide original analysis, reporting, or research?
• Does the content provide a substantial, complete, or comprehensive description of the topic?
• Does the content provide insightful analysis or interesting information that is beyond obvious?
• If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
• Does the headline and/or page title provide a descriptive, helpful summary of the content?
• Does the headline and/or page title avoid over-promising or sensationalizing?
• Is the page or content really worth sharing or bookmark?
• Given the context and scope of this specific topic, would you expect or want to see it in a print magazine or book?

Below are some immediate steps you can take if your website is negatively impacted after the June 21 update.

• Focus on the page experience and implement the below important page experience elements
  • HTTPS
  • Core web vital score
  • No Intrusive Interstitials
  • Mobile-friendliness
  • Safe browsing

• Update fresh content on your site frequently with high-quality information and well-structured pages without any typos, grammatical errors, and inconsistencies in formatting.
• Consider what factors the higher ranking results have that your website is missing.
• Follow Google best practices; avoid spammy backlinks, thin content, etc.

Google SEO office-hours are open to any webmaster related topic, such as crawling and indexing sites. Whether you’re struggling with duplicate content or need help internationalizing your site for an audience in another language, webmaster can talk about it here!

Final Thoughts: With the introduction of Google’s June 21 update, webmasters have been left wondering what to do next. Some say that it is a penalty and others are calling it an algorithm change.

Google’s algorithm update rolls out at regular intervals. You need to be sure that the content and page experience should be as per the SEO best practices. The website should follow the Google webmaster guidelines.

Let us know if we can help with any questions about the latest Google update – our team loves helping people stay up-to-date on their digital marketing!

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