5/5 – (4 votes) Since the pandemic outbreak, the deployment of CRM (Customer Relationship Management) has increased to 87%. It was the aftereffect of those several businesses that either shut down or experienced severe losses. The organizations realized that CRM tools are indispensable to ensure customer acquisition and customer retention. Earlier, the majority of companies overlooked CRM software’s ability of customer mapping from initial contact discovery to post-purchase interactions. Its other significant features include report generation and helpful statistics on historical consumer behavior data, essential to strengthen the relationship of the company with the customer. While CRM tools have emerged as
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