5 / 5 ( 2 votes ) Social media attracts massive audiences- currently, there are over 3.78 billion social media subscribers globally. The potential for brands to influence customers is immense. But with that potential also comes the challenge for a company to catch the eye of its target audience. Social media strategy has to be much more than a “post and forget about it” type of tactic. It needs to tell a story, be visually appealing, bring entertaining value, and connect with users through common values and struggles. If you find yourself at a crossroads of having to decide
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